SB 1050: False advertising: synthetic digital performers.

Existing law makes it a misdemeanor for a person or a firm, corporation, or association, or any employee thereof, to engage in false or misleading advertising practices. Existing law makes various unfair competition practices unlawful, including any unlawful, unfair, or fraudulent business act or practice and unfair, deceptive, untrue, or misleading advertising.

This bill would make it an unlawful advertising practice for a person, in connection with the creation or dissemination of an advertisement in this state, to use or cause to be used a synthetic performer without a clear and conspicuous disclosure that the performer is synthetic. By expanding the scope of a crime, the bill would impose a state-mandated local program.

The California Constitution requires the state to reimburse local agencies and school districts for certain costs mandated by the state. Statutory provisions establish procedures for making that reimbursement.

This bill would provide that no reimbursement is required by this act for a specified reason.