Senate Special Committee on Special Committee on International Sporting Events: Olympics and World Cup Soccer
- Benjamin Allen
Legislator
States Senate Special Committee on International Sporting Events. And it's a real honor to serve as chair of this Committee along with my distinguished colleague, Senator Maria Lena Durazo. We have a wonderful Committee, great Senators from all over the state who are part of this Committee.
- Benjamin Allen
Legislator
We're going to be doing a lot of work over the course of the next year, a couple years, as we, as we build up to both the World Cup, the Olympics and Paralympics and some other major events that are going to be in our state over the next couple of years.
- Benjamin Allen
Legislator
Big thanks to my colleagues, to our invited witnesses. Thank you for being here, for coming up from Los Angeles and also Members of the public who are here today. The Committee seeks to explore topics related to the state's readiness for the FIFA World Cup next summer.
- Benjamin Allen
Legislator
And then of course, the 2028 Olympic and Paralympic Games coming up in Los Angeles that will also be have some events up in Northern California. Each of these events presents a very special opportunity for California to welcome the world, to enjoy all that our state has to offer.
- Benjamin Allen
Legislator
Though of course we know that there are enormous and vexing challenges associated with putting on events of this size. And that's the goal of the Committee to do a deep dive into both the challenges and opportunities that these events present and ensure that California puts its best foot forward in the years to come.
- Benjamin Allen
Legislator
So the focus of today's hearing specifically is on the LA28 Olympic and Paralympic Games, which is an international event of historic scale that will place California on the global stage once again. As I think we've discussed, it's like putting on several Super Bowls every single day for two weeks.
- Benjamin Allen
Legislator
And while the Games is still three years away, the scope of preparation is enormous and the time to begin serious legislative oversight and collaboration is now. So the Olympic and Paralympic Games represents four weeks or so of competition.
- Benjamin Allen
Legislator
It's a multi year undertaking that touches nearly every corner of public policy, from infrastructure to transportation, security, workforce development, housing, environmental sustainability, economic input and impact, community engagement, tourism and international engagement. There are incredible opportunities. There are also real risks, especially if we fail to plan carefully and equitably.
- Benjamin Allen
Legislator
So today's hearing is designed to provide a broad overview of the current planning and preparation efforts for LA 28. We're going to hear from some key partners, including representatives from the LA28 organizing Committee. We have representatives from the city and County of Los Angeles. We welcome you.
- Benjamin Allen
Legislator
We also have Visit California Here, which is our main body that oversees tourism and travel here to the state. So it's all about trying to understand various roles that Stakeholders are playing and there are a number.
- Benjamin Allen
Legislator
As Council Member, Council President Kakorian and I were discussing, there are a number of some confusion, I think in the Capitol about who's playing what role with regards to this Games.
- Benjamin Allen
Legislator
As we look at the various jurisdictions, as legislators, we all have a responsibility to ensure that California's involvement with the Games delivers long term value to our residents and our taxpayers.
- Benjamin Allen
Legislator
And that means making sure the public investments are strategic, the communities are protected, the benefits are shared, and that the state is truly positioned to succeed not just in 28, but in the years to follow. And so I look forward to a thoughtful and forward looking discussion today.
- Benjamin Allen
Legislator
And before we invite our panelists to speak, I'd like to offer our Vice Chair dudrasso the opportunity to say a few words.
- María Elena Durazo
Legislator
Great. Thank you Mr. Chair, and thank you to all of our speakers for taking the trip up to Sacramento and helping everybody understand what the Olympics and Paralympics are all about, what they will be all about. And you know, once again we will welcome the world to the great State of California.
- María Elena Durazo
Legislator
The world will see what makes Los Angeles a community that embodies strength and resilience. We play a dynamic role in the world economy and again, that economy is based on creativity and diversity. Our economic leadership fuels what we do, but it is also a moral leadership that we will provide with everything that we do.
- María Elena Durazo
Legislator
California's Games will succeed, for example, because of our diversity. California Games will succeed because we have people who have been here for generations or just recently arrived people from all over the world. Immigrants are an extraordinary part of our success. So just as these Olympics and Paralympics will change California, California will also change the Games.
- María Elena Durazo
Legislator
So we've had many examples of successes on the things that we, I think are really important to the success of the Games. Centering on working people is really important.
- María Elena Durazo
Legislator
We have examples of our past of project labor agreements and community workforce workforce agreements and the kinds of things that we know are very specific to the well being of not just Angelenos, but those who will come in to work. For example, LA Metro has incredible benefits for communities.
- María Elena Durazo
Legislator
They apply best value procurement through billions of dollars worth of contracts and many other successes that create pathways for people they have. They will see this as an opportunity not for a job that comes and goes for a month or so, but here's an opportunity for my future career.
- María Elena Durazo
Legislator
And of course we will assess what impact the wildfires are having could have and how we address that. So we look forward to talking about things that everyday people don't get to hear about and Our concerns and the way that we are going to succeed and make these the best ever, best ever Olympics and Paralympics.
- Benjamin Allen
Legislator
Thank you. I want to recognize the presence here of our great center from San Jose De Cortese. And we know there will be some Olympics related events up in the Santa Clara area.
- Benjamin Allen
Legislator
And then also I know that Senator, also from Los Angeles, Senator Lola Smallwood Cuevas, wanted to say a few words and then also recognize our friend from Santa Clara.
- Lola Smallwood-Cuevas
Legislator
Good morning. Good morning. And it's so wonderful to be here with you. And I want to thank our chair for pulling this Committee hearing together. It's been a long time coming. Certainly there's been tremendous work in our communities, our cities, our counties, preparing for this very moment.
- Lola Smallwood-Cuevas
Legislator
And the purpose of this Committee, I think the purpose of our time together is to really make sure that we show the world exactly what LA is made of, that we lean into the legacy of Los Angeles in these Games and we create a bridge and a pathway for the future in terms of what gets left behind, what new international partners we have, what new community infrastructure we build, what new jobs and innovative industries that may come to Los Angeles as part of our procurement and all of the investments that we will made, we have made.
- Lola Smallwood-Cuevas
Legislator
It's also a very difficult time for Los Angeles. And I would say for many of our communities, this is the opportunity for hope. It's an opportunity for resilience. It's an opportunity for us to lean into what we know. Los Angeles is a beautiful, peaceful place where families come to live out the California dream.
- Lola Smallwood-Cuevas
Legislator
And that's what we have to offer to the world. I represent South Central Los Angeles, Culver City, Mar Vista, Louisiana. Live the heart and soul of Los Angeles. These games will be in the backyard of many of my constituents. 1.0 million.
- Lola Smallwood-Cuevas
Legislator
And we also have some of the most vibrant middle class neighborhoods, but we also have some of the most challenged communities that are drowning in disparity. That through these games we can shed some light, help to add to that resilience as we celebrate the culture and the contributions of these neighborhoods. I'm a longtime labor and community organizer.
- Lola Smallwood-Cuevas
Legislator
And I think one of the most important things is to tap into the type of organization that we have in Los Angeles and that we're prioritizing working class communities in particular, that this is not going to be the tale of two games, but this is going to be a beautiful story of one united Los Angeles where we can grow our economies together.
- Lola Smallwood-Cuevas
Legislator
I don't see the 2028 Olympic and Paralympic Games as just a global event.
- Lola Smallwood-Cuevas
Legislator
This is a chance for us to showcase, lift up and strengthen all of the things that our great Senator talked about in terms of the way that we do business, in terms of the way we include communities through things like local hiring, the way that we think about the sustainability of our neighborhoods by ensuring living wages, the way that we think about creating inclusive economies by preparing small businesses to participate and being intentional about those communities that don't often get an opportunity to participate in California tourism.
- Lola Smallwood-Cuevas
Legislator
I think we have one of our biggest strengths is our diversity.
- Lola Smallwood-Cuevas
Legislator
And I think at a time such as this, this is something we have to see as a commodity, as our currency, and to see how do we build economic centers around the richness of our diversity and show the world that America does believe in diversity, equity and inclusion.
- Lola Smallwood-Cuevas
Legislator
I think as I meet with many people around the world and talk to many leaders who come here to the state Capitol, that is a concern and they are excited about the possibility of what our role in the Olympic Games will be.
- Lola Smallwood-Cuevas
Legislator
I will just close by saying South LA is, you know, committed to not watching the Games, from bmo, from the Memorial Coliseum, from Expo park, from the sidelines. Our communities want to be front and center in the opportunity.
- Lola Smallwood-Cuevas
Legislator
Our communities want to ensure that this game is successful, but most importantly, that we are successful in doing what we did in 84, which was leaving a whole lot behind for us to build on.
- Lola Smallwood-Cuevas
Legislator
And with that, I am looking forward to the conversation, looking forward to hearing your information, sharing what information we have, questions that we need to answer together and ensuring that Los Angeles prevails and that we're stronger together.
- Aisha Wahab
Legislator
Thank you. First and foremost, I want to thank all of you guys for being here and working hard on this. I represent the Bay Area and more specifically the World Cup will be in my district.
- Aisha Wahab
Legislator
I have also been meeting with the Bay Area Host Committee almost every other week for the past year and really advocating for the state to not only Fund a portion of the Games, but also just, you know, prioritize the safety and security of the district. First and foremost. I don't want any issues to come up.
- Aisha Wahab
Legislator
We've seen also COPA and some of the things that happened there. I do want to highlight that we haven't had a World cup in the United States in 30 years. It's very different than copying and pasting.
- Aisha Wahab
Legislator
Super bowl, if you will, which I will also have in my district as you all know, and so the Olympics is largely an LA effort and this body is mostly LA Members and you have two Bay Area Members, myself included, and my counterpart, Senator Cortese. You know, and I will just be very Frank.
- Aisha Wahab
Legislator
I think that there is a slight issue with transparency. For example, the funding is the biggest concern that you all have. And I know that you all are asking for federal funding and at the same time state funding.
- Aisha Wahab
Legislator
We are in a significant crisis when we're talking about the State of California's economic outlook in some regards, more specifically because of the LA fires and the cuts that we are seeing to our most vulnerable communities at the federal level and what that impact will really actually result in.
- Aisha Wahab
Legislator
And so I think that we can all agree that first and foremost our obligation is to the most vulnerable in this state, as well as the safety and security of the individuals that are either tourists, players and the districts that we represent.
- Aisha Wahab
Legislator
So that is my interest first and foremost, and I want to be very transparent about that. I am more than committed to working with all of you to make sure that the LA Games are extremely successful because there is a significant amount of economic opportunity for the State of California, right.
- Aisha Wahab
Legislator
From, you know, even some of the local cities that aren't necessarily going to be the host of a game, but the regional areas will have an increase in people going out to restaurants, people going to the entertainment shows, the zones there, the hotels, the tot that is going to be developed for the local cities and much more.
- Aisha Wahab
Legislator
So I'm deeply interested in the success of, of all of the Games that we are going to host in the next couple of years and you know, again, want to prioritize the security efforts. Right.
- Aisha Wahab
Legislator
And there has been commitments made in conversation with the Administration to really prioritize security for the, you know, I'm going to say again, I focused on the World Cup because that's my challenge as far as the roughly two and a half weeks that were flip flopping between the Bay Area and LA Games. Right.
- Aisha Wahab
Legislator
So I, I just wanted to state that I want to thank the Chair and the Vice Chair on this effort as well as the Members that represent the district that is really going to see influx of individuals and much more. So thank you for your time.
- Benjamin Allen
Legislator
Thank you, Senator. Senator Richardson. Then we'll go to Senator Valladares.
- Laura Richardson
Legislator
Well, I'm ready. Let's go. Let's go. We're ready. We're ready first of all, to build upon my colleague from Wayward. I represent the 35th Senate District, which includes Sofi, Inglewood, also includes Carson, where you have the Dignity Sports park and then down into San Pedro. So quite a few activities will be going on.
- Laura Richardson
Legislator
I will though say to the gentle Lady from wayward that in my district, I'll also have FIFA, I'll also have the naacp, I'll also have the super bowl and the Olympics and the Paralympics. So there's a reason why we call ourselves from La. That being said, and she's we're good twins. That's why we sit on opposite sides.
- Laura Richardson
Legislator
One, in terms of the revenue, because we're having such a tough budget year this year, next year, and leading up to these incredible events, it's going to be important to know not only the bottom line number you need 1.3 billion, but in what stages do you need it because we may not be able to deliver it all at once.
- Laura Richardson
Legislator
And I think some people talk about duplication, talk about whether all this is really needed. So I would say more details on the numbers, you know, what's going to be transferable from one event to the other, what's not, what do you need, you know, in 12 months? What do you need in 24 months?
- Laura Richardson
Legislator
And then the final thing is I'm getting a lot of people in my district who want to know how are they going to be able to participate from a business perspective? So I think understanding what will be some of the business opportunities and how will people be able to get involved?
- Laura Richardson
Legislator
So I don't know if you've thought about creating a list of the, you know, 10,000 things that are going to be needed to be done from the very minute of picking up trash to the very, you know, complicated whatever that might be.
- Laura Richardson
Legislator
But the sooner rather than later that we can begin to understand the business opportunities so that we can begin to engage the community in preparing themselves to be able to participate. Thank you very much for being here.
- Benjamin Allen
Legislator
Thank you, Senator. From North LA County, we have Senator Valladares.
- Suzette Martinez Valladares
Legislator
Thank you so much, Mr. Chair. And I am most excitedly looking forward to this conversation, to hearing what is going on, what needs you have. I represent California's 23rd Senate district, which is I'm a lifelong Angeleno and my district starts off in Santa Clarita, home of Six Flags.
- Suzette Martinez Valladares
Legislator
Magic Mountain, goes into the high desert area of Lancaster and Palmdale, home of the B1 bomber. I am particularly interested in to echo the sentiments of my colleagues from colleague from Long Beach.
- Suzette Martinez Valladares
Legislator
What I'm hearing in my district is people want to know small business, micro business, want to know what their opportunities are and also what the opportunities are. This is more of a regional event, right. Los Angeles. I don't think people realize how large Los Angeles is geographically, even the density of the population.
- Suzette Martinez Valladares
Legislator
So would love to have a better understanding of the regional approach that is being looked at and how it's going to impact kind of the outskirts of LA County and Southern California. And then lastly, I'm particularly interested in what the plan is.
- Suzette Martinez Valladares
Legislator
Are we planning for the daily impact that this is going to have on Angelenos who may not be a part of the the Olympics, whether they're working or not working or traveling or.
- Suzette Martinez Valladares
Legislator
I would love to know what the plan is, how we can be helpful to prepare my constituents who do commute into Los Angeles on a daily basis for work. A lot of my district are part of the essential workforce. They are people that can't work remotely. So what is the plan? How are we preparing for that?
- Dave Cortese
Legislator
Last but not least, our Senator Cortese. Well, I couldn't let San Jose be unrepresented, but I'll be brief and as you can hear people here.
- Dave Cortese
Legislator
And I really want to emphasize the Los Angeles delegation in terms of their commitment, working with them on issues large and small that I'm sure are going to be of great assistance and insight to all of you.
- Dave Cortese
Legislator
I had the experience a couple generations of Super Bowls Ago, Super Bowl 50 in the Bay Area, where I was involved with the organizing Committee there as President of our Board of Supervisors at the time, and really having to focus on the law enforcement side of things, which isn't the most glamorous thing on the to do list, but one of the most important things.
- Dave Cortese
Legislator
So I want to hear zooming out a little bit. The entire State of California and the entire nation to some degree is going to be in the global spotlight.
- Dave Cortese
Legislator
And I know all of us just want to make sure that we can do our part as elected officials representing the state, following the lead of our co chairs, our chair and Vice Chair, to make sure that we're making our effort to make things go off without a hitch.
- Dave Cortese
Legislator
And we want to put our best foot forward for the rest of the world. And I think all of us, including the rest of our caucus, the Republican caucus, all the legislators here in both houses, are going to be very, very interested in supporting that part of the mission. So, thank you very much.
- Benjamin Allen
Legislator
Well, thank you, senators, appreciate it. So let's now, let's now hear from our panelists. We've got a wonderful group of panelists here that all sorts of different perspectives relating to the upcoming games. And yes, we are specifically focused on LA20 today, though there will be future discussions that engage with the World Cup.
- Benjamin Allen
Legislator
But let's get started with Ryan Becker who's here from Visit California. He's the senior vice president for communications and strategy. Then we'll hear from our CEO from LA28, Reynold Hoover, Paul Kokorian from City of Los Angeles, and then Fisher Davenport from the county. So let's start with you, Mr. Becker.
- Ryan Becker
Person
Thank you, Chair Allen, and members of the committee. I appreciate the opportunity to talk about LA28 and the Paralympic Games, and what the challenges and risks are for California's tourism economy. I've prepared some remarks, obviously happy to answer any questions you have.
- Ryan Becker
Person
But drawing largely from our engagement with Paris and the tourism industry around the 2024 games, we have been in touch with them since before they hosted and hope to take a lot of their learnings into LA's hosting of the games.
- Ryan Becker
Person
So, before I dive in, I wanted to share just a little bit of background about Visit California's role. And to clarify, we're a nonprofit corporation that's funded by the tourism industry in the state, and we work in really close partnership with the governor's office of business and economic development, and positioning tourism in the travel economy as an economic development opportunity for the whole state. For 30 years, we've been funded by this self-imposed assessment.
- Ryan Becker
Person
It's modeled on an ag-commodity board. We're the only state in the nation to do it this way. And the good news and the benefit to California taxpayers is the funding for the industry is coming from the industry, not from California taxpayers. The assessment model powers the number one tourism economy in the United States.
- Ryan Becker
Person
And we are led by a board of directors of 37 individuals that from every tourism region in the state, there are 12 of them, and all segments of tourism industry as well. Our charter is to bring inbound visitation to the state. So our marketing programs are focused beyond California borders.
- Ryan Becker
Person
We're talking to the other 49 states, and we also have a footprint and operations in 13 international markets that collectively represent 85% of all inbound international travel to California. The sector is a cornerstone of California's economy, generates 12.6 billion dollars in state and local tax revenues, and supports, directly supports jobs for 1.2 million California workers.
- Ryan Becker
Person
We've seen some modest growth in the post-pandemic environment, but some economic and geopolitical headwinds have softened the outlook for the foreseeable future. And in fact, this year in 2025, we're forecasting a decline in overall visitation to the state for the first time since 2020.
- Ryan Becker
Person
International visitors are especially important and are critical to the health and vitality of California's tourism economy, especially in gateway cities like Los Angeles and San Francisco. In 2024, they spent 26.2 billion dollars here in California. And in fact, international travel is considered the state's largest export.
- Ryan Becker
Person
It's a service export as classified by the Department of Commerce, outpacing even agriculture's 22 or so billion dollars. Unfortunately, as I said, we're expecting to see a slide in visitation this year, and that will be no surprise to anybody, is driven by a drop in international visitation. We're forecasting a 9.3% slide in that international visitation.
- Ryan Becker
Person
Largely economic pressures. The strength of the U.S. dollar is a significant hurdle, makes it much more expensive for international travelers to come here. But clearly there's some shifts in sentiment abroad, along with concerns about safety, security, and overall ease of travel and access into the United States.
- Ryan Becker
Person
Some headlines about border detainments and aggressive enforcement action are certainly heightening concern and exacerbating some longer-standing issues we've had at the federal level, including long visa wait times, in some cases, upwards of 400 days to get an interview appointment with a Department of State official in some of our key markets.
- Ryan Becker
Person
Sentiment and security concerns aside, consumer spending power is the primary factor that influences where and how people travel.
- Ryan Becker
Person
And that strong dollar, as I mentioned, not only makes it more expensive for international travelers to come into the United States, it makes it much cheaper for U.S. residents to travel overseas, in some cases, 25% discount if you will, to go to some markets like Japan from just about five years ago.
- Ryan Becker
Person
As this global environment continues to shift, California's strong brand remains our greatest asset and positions us to carry us through this turbulence. In this three-year trajectory that we're heading into with the LA28 games, our job is to protect that California brand.
- Ryan Becker
Person
And our strong advertising metrics in those markets provide some proof of that enduring appeal of the brand. As I mentioned, we've been engaged in global efforts to promote California before, during, and after the games, again working closely with those partners in Paris. We need support and help.
- Ryan Becker
Person
The industry can't shoulder this opportunity and mitigate its risks alone, so strong partnerships at the state and local level are going to be essential. Let me dive a little bit into some of the metrics that we expect to see from LA28.
- Ryan Becker
Person
And again, drawing largely on what Paris experienced in 2024 and combined with some of our own research and studies in this space, we expect LA28 to reach over five billion global viewers. And as many of you have said, it's quite literally a postcard of California to the world.
- Ryan Becker
Person
Tremendous opportunity for us to showcase what California is all about, and the reality that those of us who are lucky enough to live and work here know every day, it's a tremendous place. The in-person events, of course, are going to command much of the focus from the tourism industry and hospitality providers on the ground.
- Ryan Becker
Person
But the broadcast reach should not be ignored as tremendous potential as well. Paris Olympics saw a record-breaking 23 and a half billion minutes of streamed coverage across NBCUniversal Media, which was the primary broadcast partner, and nearly 7,000 hours of coverage. This is certainly more than a sporting event; it's that moment to define how the world sees California as a place of inclusion, excellence, and ambition.
- Ryan Becker
Person
We are positioning it sort of our internal shorthand, is this isn't about the two weeks of the Games, this is about the two decades and beyond that we can capture and use as a glow effect for the benefit of all Californians.
- Ryan Becker
Person
So as I mentioned, our engagement with Paris tourism, as well as our partners at the Los Angeles Tourism and Convention Board, we've been studying this issue and taking lessons and implementing best practices as we March toward the LA28 games.
- Ryan Becker
Person
Some of these learnings are a little bit expected, and it's going to guide how we approach our planning over the next three years. In Paris, an estimated 11.3 million people attended the Games. Both the Olympic and Paralympic Games, notably, 66% of all attendees came without tickets.
- Ryan Becker
Person
They are drawn by the overall atmosphere and the city experience rather than the specific sporting events. Spectators, ticketed or not, didn't necessarily act like typical tourists. For example, the cultural icons around Paris that served as a backdrop to the game saw significant declines from their typical high-season summer traffic.
- Ryan Becker
Person
Visits to the Louvre were down 22%, down 29% at the Musée d'Orsay during that period of the games themselves. Surprisingly, 85% of Olympic attendees were French residents. 15% were international visitors. And for us, this underscores the need to maintain strong domestic and in-state marketing as well as regional transportation readiness as we prepare for the games.
- Ryan Becker
Person
For context, our typical annual visitation mix is pretty similar to that breakdown that Paris saw. About 80% of it is domestic, and about 20% is international. We expect those trends to hold through the LA28 games. Paris games also disrupted normal travel patterns in a phenomenon known as displacement.
- Ryan Becker
Person
Regular travelers, both domestic and international, might avoid the host region before and during the game, games, leading to unexpected drops in hotel occupancy and that cultural venue visitation that I mentioned. Hotels, our partners in Paris, said they began to see changes in booking patterns about six months before the games themselves.
- Ryan Becker
Person
For the three weeks before the Olympics, the hotel occupancy rate dropped between 11 and 20% over the same period the year prior.
- Ryan Becker
Person
However, hotel stays increased year over year after the Games in September and October, really reflecting that pent-up demand and probably some delayed trips from people who didn't want to participate or were concerned for whatever reason, crowding, cost, security, and other similar issues.
- Ryan Becker
Person
In our conversation with Paris partners, they learned that they should have done more proactive communication to alleviate some of those concerns that visitors had, so they could have mitigated some of that drop during the games themselves and prevented some unnecessary cancellations during that critical window.
- Ryan Becker
Person
We do expect that, generally speaking, travel patterns across the board are going to be tougher to predict and prepare for, largely due to shortened booking windows and last-minute travel. This is going to challenge staffing and inventory planning for many of our partners in the hotel, attraction, and restaurant spaces, especially in Paris.
- Ryan Becker
Person
Last-minute bookings, those are bookings made zero to four days in advance. They rose by 95% and bookings made one to three months in advance. That more typical window for domestic and short-haul travelers dropped by 20, about 25%. Interestingly, and this is the unevenness in.
- Ryan Becker
Person
In Paris, yeah, a typical window in domestic and short-haul. So in Europe, that could be short haul from the rest of Europe, not necessarily just France. There was a significant increase in activity by travelers who planned far ahead. Bookings made four months to a year in advance, which is very long from a travel planning perspective, increased by 38%.
- Ryan Becker
Person
So a very unevenness to the travel planning and booking windows. Those increases or the shortening of booking windows, as well as an increase in short stays with a decline in some longer international visits, can also stress high turnover.
- Ryan Becker
Person
Hospitality operations, number of international visitor arrivals, air arrivals who stayed for just one night in Paris more than doubled 104% increase, two night stays surged by 89% and then those long-term visitors staying 22 nights or more dropped by 32%. Context here.
- Ryan Becker
Person
California's average international stay is just under 10 days, so we do expect to see perhaps some quicker visits. I will say as context here as well, there was some pricing challenges in Paris, especially in the accommodation space that we think we hypothesized drove some of the last-minute booking windows and the deferral of some of those trips.
- Ryan Becker
Person
Some other challenges that California businesses may face could include rising costs and supply chain constraints, certainly become more commonplace and can disproportionately affect small businesses that don't have the capital to withstand long-term business disruptions. Workforce and training gaps remain a persistent concern, particularly in service and hospitality sectors that are already facing labor shortages.
- Ryan Becker
Person
And then some uneven visitation patterns could overwhelm some certain neighborhoods while leaving others without meaningful benefit, especially those outside competition zones.
- Ryan Becker
Person
So, tourism leaders at the state and regional level are looking closely at that issue to shore up that visitor experience, provide that good on the ground experience experience and ensure that the benefit of the games are felt by the broader region and state as a whole.
- Ryan Becker
Person
So, Visit California's strategy moving forward, we are developing an Olympic marketing plan that's focused on three things.
- Ryan Becker
Person
First, mitigating that disruption and displacement by proactively communicating with travelers and businesses about what to expect and how to navigate the region throughout the games, maximizing the geographic spread of visitors across all of California's 12 tourism regions and leveraging the games for increased demand throughout 2028 and beyond and finally, positioning California as a top global destination during the Olympic spotlight and sustaining that momentum in the decades to come.
- Ryan Becker
Person
We're in the middle of a comprehensive three-year strategic plan right now that will be released in March 2026 as part of our fiscal year strategic framework. We are engaging our industry partners through many feedback sessions that are going to be essential to the success and implementation of the plan.
- Ryan Becker
Person
The discussions in collaboration with Paris, Los Angeles tourism, and Visit California will continue. Our next engagement with them is just a couple of weeks away in later July.
- Ryan Becker
Person
And then of course, as has been mentioned by several committee members, the World Cup in 2026 will serve as a trial run, and this will be essentially a full scale stress test for Olympic planning and the marketing and promotional efforts that will go around that.
- Ryan Becker
Person
I do want to keep in mind that the minimum price tag for Olympic sponsorship is 50 million and up, which puts it out of the reach of Visit California's direct sponsorship.
- Ryan Becker
Person
We're going to capitalize on our existing media investments along with a slate of public relations and own channel executions to secure those high-impact opportunities while staying as efficient as possible.
- Ryan Becker
Person
An example of that as we've already served as the handover sponsor from Paris to LA, which provided significant exposure during the closing ceremonies in Paris and captured four and a half million viewers and generated significant earned media coverage at a beachside event in Long Beach featuring celebrity LA28 ambassadors.
- Ryan Becker
Person
Capturing that broadcast exposure was an opportunity Paris wasn't able to tap into, and we were able to get in early on that initiative. And then we're also working as an extension of our professional meetings and events platform to develop a resource for national teams, athletic teams, for training opportunities.
- Ryan Becker
Person
Many teams come to the site of the Olympics months in advance to acclimate. And so there's an opportunity for California businesses and venues across the state to capitalize on some of that. So we are aggregating that information and brokering the relationships between those teams and our businesses.
- Ryan Becker
Person
So, in closing, we have a real opportunity here for the tourism industry, businesses, and employees in the travel ecosystem.
- Ryan Becker
Person
And that LA28 games can leave a lasting, positive legacy that will include enhanced travel infrastructure and accessibility improvements, a refreshed global image of California as the most welcoming destination in the nation, and stronger regional tourism economies boasting world class experiences that will feel the glow effect of the game for a year to come. Thank you very much. I'm happy to answer any questions.
- Benjamin Allen
Legislator
We're going to do questions when everyone's done, so we can have a free-flowing discussion, but thank you, thank you very much. A lot of data that makes sense to me, but I hadn't really grappled with. So thank you, Ryan. Let's now go to General Hoover, who's the CEO of the LA Olympic Paralympic Games.
- Reynold Hoover
Person
Thank you, Senator Allen. Thank you, Senator Durazo, for hosting today and bringing this together. I have a slide deck, and don't worry, I'm a bomb technician, so I generally know what I'm doing here. Let's see, hold on. What's the worst that can happen? Stand by.
- Reynold Hoover
Person
It's the blue wire, actually, most of the time. Well, again, thank you so much for the opportunity to be here today. I am Reynold Hoover. I'm the CEO of LA28, the Los Angeles Olympic and Paralympic Organizing Committee.
- Reynold Hoover
Person
And as you know, Senator, you know, I went to West Point, and so I measure things in terms of my cadet experience, and I just finished my plebe year, which was my first year last month.
- Reynold Hoover
Person
And so as I look backwards over the last year, I can say without a doubt that your organizing committee in LA is strong and getting stronger every day.
- Reynold Hoover
Person
And as we look forward 1,100 days from today to opening ceremonies on Monday will be actually three years exactly to the day of start of the opening ceremonies of the Olympics, we've made significant progress. And so what I hope to do today is just give you a very high-level. I've got just a few slides.
- Reynold Hoover
Person
I'll give you a high-level of where we are as an organization and how we, you know, some of the impacts in the region. And my friend Paul Krekorian is going to show you much more detail on the economic impact and things the city is doing as a partner.
- Reynold Hoover
Person
And the county will also talk about the things that we're doing with the county and partnering as we go. And I hope that the questions that you have will draw out some of the issues that you've raised in opening comment. I will say that the list of things to do is much longer than 10,000, I think.
- Reynold Hoover
Person
Senator Richardson, you were the one that asked about the list of 10,000. It's a lot longer, actually, which keeps me up at night. So let me just start out by saying the organizing committee is a non-profit organization. We get no money from the Federal Government. We ask for no money from the state, and we don't get the local funding.
- Reynold Hoover
Person
All of our revenue and all of our operating costs we have a 7.1 billion dollar budget, comes from sponsorship, comes from IOC flow through money, comes from broadcaster money that comes from broadcasting, comes from licensing sales, merchandising sales, and ticket sales.
- Reynold Hoover
Person
So when we talk about funding and things like that, it is not money that comes to us. So money that the state brings to the table or money that the Federal Government we'll talk about in just a little bit that is brought to the table does not come to us.
- Reynold Hoover
Person
It is for state and local, and our partners who are actually part of the delivery, whether it's at the county or at the state or at the city level. So we have a volunteer board of directors. Our Chairman, Casey Wasserman, serves without paying.
- Reynold Hoover
Person
I told people he picked me out of a lineup because I wasn't looking for a job. I didn't know him, he didn't know me. And you know, I was quite a rookie and didn't know that there are actually 88 cities that make up all of Los Angeles.
- Reynold Hoover
Person
I thought it was just LA, but part of my kind of, my plebe year, if you will, has been to go out and rebuild relationships in the community and to be, and to be as transparent as I can. We have met with community leaders in the community.
- Reynold Hoover
Person
We've met with chambers of commerce throughout the community to talk about economic impacts. We've met with unions to talk about training opportunities and how we can train the workforce to prepare.
- Reynold Hoover
Person
We continue to work with the city and the county over procurement, to how we make sure that we bring economic opportunities to small businesses, to micro businesses, so that the entire community lifts up. And I think Paul will talk a little bit about that. And I have a little bit of a slide there.
- Reynold Hoover
Person
But part of what we've really tried to do in my first year has been that engagement at the community level. For me personally, but as well as for our organization, I have met with all of the members of the LA City Council in their districts.
- Reynold Hoover
Person
So rather than going, you know, to city hall and sitting in an office, I've actually gone out to the community because it helps me, again, just learn the community and be a presence in the community.
- Reynold Hoover
Person
It is my goal that people will look at LA28 as more than just an organizing committee, but as a civic organization that is really a part of the community that is trying to uplift our community as a whole, to uplift the State of California, and the nation. This truly is a home game.
- Reynold Hoover
Person
And we haven't hosted an Olympics in the United States since 2002. The Winter Games in Salt Lake City, and then before that was the Summer Games in Atlanta in 1996. And we'll talk just a little bit about that as well. There we go. So, a few things, just by the numbers, very high level.
- Reynold Hoover
Person
Senator Allen, you talked about several Super Bowls a day. We actually say it's seven Super Bowls a day simultaneously for 30 days, which is just unprecedented. This will be the largest Olympics ever and the first time. And also the largest Paralympics ever.
- Reynold Hoover
Person
And the first time we've had Paralympics in Los Angeles. We will have over 15,000 athletes in attendance. This will be the first time that we will actually have more women Olympic athletes competing than men in the history of the game.
- Reynold Hoover
Person
We've introduced five new sports to the Olympic program, so that baseball, softball, squash, cricket, lacrosse, and most importantly, a lot of people are very interested in flag football, and we're very excited about that. And on the Paralympic side, we are. We have the first OCOG to actually introduce a new Paralympic sport that will be paraclimbing.
- Reynold Hoover
Person
And we are really proud of our Olympic program, which was just approved back in April by the IOC on that. I mentioned our 7.1 billion dollar budget that we are raising. We are well on our way. We just announced yesterday our eighth sponsorship with Uber, who will be our rideshare partner and on-demand delivery partner as well.
- Reynold Hoover
Person
And the eight sponsors that we've announced this year outpaces all of what we did last year. We are well on track to hit our numbers at 2 billion dollars by the end of the year, just in sponsorship alone. So we feel very good about where we are on the revenue side of the business.
- Reynold Hoover
Person
In terms of ticket sales, we have about four seasons of Dodger Stadium to sell in terms of tickets. So it's about maybe 13 million tickets to sell, and we will go out to public sale next summer. So our ticket plan was just approved back in April again by the IOC on that, and we feel very confident.
- Reynold Hoover
Person
You know, people rally around Team USA, and this is a home games team that will shine a light not only on LA, but the city of the city itself, the region as well as the state and the nation.
- Reynold Hoover
Person
And part of that is, and we'll talk about on the next slide here, but we will do a 50-state torch relay. It's never been done before. And we believe that that torch relay is the thread that's going to bind the nation to LA and California.
- Reynold Hoover
Person
And it's a way that we are going to unify the world, and the world will see that we are LA strong and California is strong. Just a couple other things to just highlight here. We expect about an 18 billion dollar economic impact not only to the region, but nationwide. And these were based on a 2017 study.
- Reynold Hoover
Person
We're working actually on a new economic study. We think that those numbers will increase because at the time the study was done in 2017, we didn't have some of the other venues identified. And we think there's going to be a greater economic impact that will include about 90,000 full-time equivalent jobs.
- Reynold Hoover
Person
It will be about a 6 billion dollar labor income, and we think somewhere around 700 million dollars in tax revenue to the state and local communities.
- Reynold Hoover
Person
And so there really is an incredible opportunity for both California as well as the City of LA and the surrounding, surrounding counties and the surrounding cities that are all part of it to actually shine. And we're super excited about that. A couple of things, as I mentioned, this really is the home games for America.
- Reynold Hoover
Person
As I mentioned to you, our 50-state relay really is an important piece because that is that we found in Paris. They touched all of France with their torch relay, and the importance of that because it brought people together and it brought people, you know, to understand the power of the Olympics and the unifying thing.
- Reynold Hoover
Person
People ask me, you know, "Why would a three-star general come out of retirement and get off the couch to come to do this and move and move the family from, you know, D.C. to LA?" And it is because there is no better way to capstone nearly 40 years in uniform than to come back and unite the world around sport at a time when we need it the most.
- Reynold Hoover
Person
And not only unite the world, but unite the nation around sport. There is nothing like it. When you watch those Olympic and Paralympic athletes on the field of play, it gets in your heart. It really does. And we are so excited to bring that to California and to Los Angeles.
- Reynold Hoover
Person
There is no other place in the world that can host the games of this size and this magnitude. When you think about 15 million people will come to the region than LA. The iconic venues. This is a no-build games, so our only build will be temporary builds and temporary facilities.
- Reynold Hoover
Person
We will use existing iconic venues throughout the City of LA and the county, and it is going to be just amazing. So we're really excited. The soccer will, the soccer matches will be outside of the city and outside of the region.
- Reynold Hoover
Person
Well, basically, we haven't decided on the cities yet, but it'll basically be about six cities for preliminary soccer matches, and then the finals will be at the Rose Bowl in Pasadena. And then I talked about the economic impact. So let me just drive ahead.
- Reynold Hoover
Person
There are four really lines of effort at the federal level that we're working with very closely with the administration on the security funding side. Again, we don't get any of that money, that all goes to state and local first responders. Nancy Ward is a great friend.
- Reynold Hoover
Person
I've known her for 20 some odd years and so she's been great at CalOES, and the Secret Service is the lead federal agency in terms of security coordination. We were designated a national special security event in 2024. In June of 24, the Secret Service kicked off the planning for that.
- Reynold Hoover
Person
But the funding still needs to be there. And we continue to advocate with the administration as well as on the hill for 100% reimbursement to our state and local partners who are providing security services for the games.
- Reynold Hoover
Person
We're very pleased that in the president's bill, one billion dollars was allocated this year in this most recent bill to help us with that initial funding requirements for security. On the transportation side, we work very closely with Caltrans as well as LA Metro on our transportation requirements to support the games.
- Reynold Hoover
Person
And we believe that transportation funding from the federal government will be forthcoming at some point in time, but we continue to advocate for that. Visas and consular affairs and consular operations is top of mind for all of us.
- Reynold Hoover
Person
We're very pleased that the administration, even though they've put a travel ban out, that they have carved out specific exemptions for the Olympic and Paralympic Games.
- Reynold Hoover
Person
And we have a very good relationship with the Department of State and both between us and USOPC, the U.S. Olympic and Paralympic Committee, we're working very closely to make sure that all of the athletes and all of the people that are supporting the games and people that want to come and visit LA and visit the region will have the opportunity to, to do that.
- Reynold Hoover
Person
And then finally with telecommunications, we work closely with the FCC, both on cyber, but as well on Spectrum management. So we'll actually end up pulling about 250,000 miles of cable to put in our own network that we will leave behind. And we're asking the federal government for some assistance because that is a legacy project.
- Reynold Hoover
Person
At the state level, there are four lines of effort that we continue to work with your staffs on and with the legislature. We appreciate the governor's support on this and the legislature's support on a number of these issues. And then let me just go to the next because my time's getting short.
- Reynold Hoover
Person
You never want to give a general a microphone, Senator. Just, it's an important safety tip.
- Reynold Hoover
Person
This, this lays out generally for you kind of the size and scope of the games. We reach from the basin all the way down to Trestles to Trestles beach.
- Reynold Hoover
Person
And we have really tried our best to cluster into sports parks so that we don't really have one-offs that we don't have one-off venues because the cost and the complexity of that becomes very, gets very steep, very quickly. And so, to the maximum extent possible, we've tried to put sports parks together and group games together.
- Reynold Hoover
Person
The next slide will show you again the Paralympic Games. We're very proud to say that this will be the first time in the history of the Olympics, the Paralympic movement, actually, that we will house all of the Paralympic athletes in one place. And so we're super excited about that.
- Reynold Hoover
Person
I think the last slide here just really is how can you all get involved in your districts and your communities with your constituents? The first is there are a number of opportunities for fan fests, and those are opportunities to have big screen TVs and all kinds of other things that gets the community engaged around the Olympics.
- Reynold Hoover
Person
And we can certainly provide additional help in trying to plan those and get those together. Our volunteer program, you know, when you went to Paris, the volunteers, to me, were the ones that made it. Besides the athletes and Paralympic athletes, the volunteers were the ones that made it. They were the first people you saw at the airport.
- Reynold Hoover
Person
They were on every street corner. They were at every metro stop. They were at every venue. They were the entertainment between, I'll call it, you know, between events on the field of play. They were always happy. They came from all over the world.
- Reynold Hoover
Person
If they didn't know the answer to a question, they would take you to the person that did.
- Unidentified Speaker
Person
They needed 43,000 volunteers in Paris. They had over 300,000 applicants per volunteers from across the world. One of the things, that spirit of volunteerism is just an amazing, powerful, uniting event and we want to bring that to la. And so we are actually starting our volunteer program early.
- Unidentified Speaker
Person
We will kick that off this summer about 18 months ahead of schedule from what the IOC would be asking for.
- Unidentified Speaker
Person
Because we, we want that spirit of volunteerism and we believe that we can take that base of volunteers and turn that into a viable workforce that we can then turn back to the community for again, a lasting legacy, economic benefit. And we're really excited about that.
- Unidentified Speaker
Person
The education program is training that we've been talking to some of the unions about, about how we can provide training opportunities today so that our volunteers and our workforce. And by the way, we'll probably need somewhere between 4,45,000 to 50,000 volunteers.
- Unidentified Speaker
Person
Our own headquarters will grow to about 4,000, a little over 4,000 full time employees that those people will have skills and jobs that we can transfer to the communities. And so we're working on ways to be able to do that. And then finally I mentioned the torch relays and I think that's another opportunity.
- Unidentified Speaker
Person
In addition to just the 50 state Olympic torch relay, there will be a subset relay that we will also do for the Paralympic Games as well. And so there are tremendous opportunities across the board for your communities to get engaged. I appreciate your time and welcome questions.
- Unidentified Speaker
Person
So the 50 state torch relay will probably start in April. It's about 100 days. And then the smaller, the smaller one.
- Benjamin Allen
Legislator
Is 14 days for the Paralympics will. Be between the Olympics and the Paralympics and go through California. They will. That's great. Okay, great, thank you.
- Unidentified Speaker
Person
All right, we will. Or I can run the slides for you. There you go.
- Benjamin Allen
Legislator
Okay, stand by. So, yeah, we're now going to go to Mr. Krekorian. And so Paul, who many of us remember was a Legislator here, of course went on to become council President in Los Angeles and is now the Executive Director of the Office of Major Events for the City of Los Angeles.
- Benjamin Allen
Legislator
We welcome you back to the capital and I look forward to your presentation.
- Paul Krekorian
Person
Thank you so much, Chair Allen and Senators, it's a great privilege to be with you all today. And I want to first of all express to you the greetings of our mayor and former Assembly speaker Karen Bass.
- Paul Krekorian
Person
She's exceptionally excited that all of you have created this Committee and are digging into the issues that we're grappling with as we embark upon this journey together with the state towards the 2028.
- Paul Krekorian
Person
I finished my term in the City Council in December and the following day began my responsibility as the head of the Office of Major Events, which Mayor Bass created because of the many challenges that we have in coordinating preparations for not only the Olympic Games, but an incredible array of major events that we have coming up.
- Paul Krekorian
Person
And it's probably likely that this Committee will be considering some of these events as well. But as you can see, LA really has become the capital of major events. We'll have the games in 28, we'll have the World Cup in 2026.
- Paul Krekorian
Person
We're right now doing the Club World Cup, we'll have the Super bowl in 2027, and we'll have an array of other major events like the NBA All Star Game, March Madness and other things.
- Paul Krekorian
Person
And it's worth noting that in most of the country, most cities would consider any one of these events as a game changing opportunity, an incredible opportunity for economic benefit, for tourism, for uplifting their communities.
- Paul Krekorian
Person
I don't think there has ever been a city that's taken on this many major events of this magnitude in such a short amount of time as what we have before us over the next three years. So because of that, Mayor Bass saw a need to create the Office of Major Events.
- Paul Krekorian
Person
And our function with regard to the Games is to coordinate all city efforts relating to preparation. We're kind of the hub of the wheel. We have many departments, virtually all of the city departments, who are doing work relating to the Games. So we're the place where that all comes together and is coordinated.
- Paul Krekorian
Person
And it's my job to make sure that it's happening on schedule and effectively. Our goal, of course, is to make sure that we have the most successful Olympic and Paralympic Games that we possibly can have.
- Paul Krekorian
Person
But it's also part of our responsibility to ensure fiscal oversight both over the city's own expenditures as well as the expenditures of the organizing Committee.
- Paul Krekorian
Person
Because of the financial responsibility that the city has as a host city and that the state has, as well as the backstop of financing on this, it's also our responsibility to maximize the economic benefit for the City of Los Angeles and to deliver more broadly meaningful and sustainable, long term legacy that benefits the people of Los Angeles.
- Paul Krekorian
Person
Because as excited as we are about the Games and as excited as we are to be the host city, the reason that this city or any other city wants to host the Games is not just to be the host of the Games, it's to benefit the people of that region.
- Paul Krekorian
Person
And so that is an incredibly important part of our mission. We are the host city. We are the city that has the most at stake. Of course, we are the only government entity, along with the state, that has an actual financial skin in the game in this, in terms of the outcome of the Olympics.
- Paul Krekorian
Person
But the benefits of these Games will accrue around the region, throughout our state, and even in the rest of the country. And so while we're the host city, you can see that there are many other cities in our region and elsewhere that will be hosting venues, so they will directly benefit from participation in the Games.
- Paul Krekorian
Person
Beyond that, there will be the ancillary benefits of expanded tourism and exposure of California to the rest of the world that whether a city is a venue city or not, will find benefits overall. And General Hoover touched upon some of these points, but it bears reiterating.
- Paul Krekorian
Person
The magnitude of the Olympic and Paralympic Games is really difficult to get your arms around. For those of us who remember, for example, the 1984 Games, this is an entirely different scale of event.
- Paul Krekorian
Person
It will be the largest Olympic Games, it will be the largest Paralympic Games in history, and in fact, it will be the largest gathering of people in peacetime for anything in history. So that is the size of the job we have before us. But the benefits include $18 billion in economic output.
- Paul Krekorian
Person
The OCOG has a budget of $7.1 billion. Not 7.1, but $7.1 billion. And they will spend about 6.8, I think, of that. There's a contingency Fund built into that budget as well. But well beyond their expenditures is all of the multiplier effect that comes from those expenditures. It's all of the ancillary events that we'll be having.
- Paul Krekorian
Person
All of those things will create tremendous economic output. Put for all of Southern California. $700 million in state and local taxes, $1.6 billion in federal taxes. This is the kind of thing that can really be a game changer, especially when we, you know, are also mindful of maximizing opportunities for jobs creation, for revenue generation and so forth.
- Paul Krekorian
Person
Now, one of the things that Chair Allen had asked us to talk a little bit about was what kind of coordination of preparation is being done. And so I just want to cover a few of the many that are going on. First of all, as General Hoover mentioned, the 28 games were designated a National Special Security Event.
- Paul Krekorian
Person
We got that NSSE declaration earlier than any other event since President Clinton created the concept of the nsse. What that means is the Secret Service organizes preparation around public safety across many different entities.
- Paul Krekorian
Person
And in fact, among the Members of the Executive Steering Committee of the NSSE are in addition to the Secret Service, FEMA, LAPD, Louisiana Sheriff's Department, the FBI, the chp, the Coast Guard, County Office of Emergency Management, Cities Office of Emergency Management, the Fire Department and many others, all working together and coordinating.
- Paul Krekorian
Person
They have, I think, two dozen different subcommittees that deal with everything from critical infrastructure protection, how to deal with civil disturbances, crisis management, dignitary and VIP protection, and so forth. So that process has been underway for already now for over a year.
- Paul Krekorian
Person
And then similarly with regard to transportation, because the transportation demands are regional, not just within the host city. Almost five years ago, the Games Mobility Executives was created and that includes representation from Metro, the City of Los Angeles, Caltrans, Metrolink, LA 28, as well as Skag.
- Paul Krekorian
Person
And they have again many subcommittees that are dealing with things like the Games Enhanced Transit system. And the reason that we have to have what we call the GETs is because we have almost a million passengers who ride the Metro system every single day right now. And the vast majority of them are transit dependent.
- Paul Krekorian
Person
So when you add to that all of the people that will be coming to town that previous speakers have mentioned, it's imperative to have an enhanced transit system. And that's going to mean a significant infusion of buses that will be leased from agencies across the country together with their drivers, their mechanics and otherwise.
- Paul Krekorian
Person
So that's the GETS that has to be planned. There is a requirement of a Games route network which is going to include dedicated lanes and streets that LA 28 athletes, officials and other Games participants are going to need to ensure timely arrival. So that's going to be something that we have to plan.
- Paul Krekorian
Person
And it will also dramatically impact everyone in Los Angeles because when you have certain areas that are set aside for that purpose, it's going to have a ripple effect. So these are some of the things that are being coordinated and planned through the GME process because all of these agencies have some stake in it.
- Paul Krekorian
Person
In addition, there's a Games Energy Council, there's a Games Water Council, and then there are all of the three LA28 working groups who are working on legacy recommendations around community, business and procurement, local hire and workforce development, and sustainability. So those are some of the. And those have all been underway for some time now.
- Paul Krekorian
Person
So when we talk about legacy, and I guess I should have said this at the outset, the organizing Committee is responsible for putting on the Olympic and Paralympic Games.
- Paul Krekorian
Person
Our office is responsible for making sure that the city is prepared for that that we mitigate the potential outcome, negative outcomes that can come from that, and we maximize the positive outcomes and in maximizing the positive outcomes.
- Paul Krekorian
Person
Mayor Bass vision for the legacy of these Games includes the community, business and procurement opportunities that many of you have mentioned and that General Hoover mentioned. They are tremendous and they are one of the principal driving reasons that we bid on these Games in the first place. Likewise, workforce development and local hire.
- Paul Krekorian
Person
It is not something that we would want. We would not undertake the risks and the challenges of hosting the Olympic Games if we were not confident that this was going to be an event that benefited the working people and the small businesses of the City of Los Angeles.
- Paul Krekorian
Person
There are tremendous opportunities for long term legacy in improving streets and transit, creating greater accessibility, creating greater community activism and engagement. The organizing Committee will probably need 45 or 50,000 volunteers. In addition to that, the city will probably need its own volunteer force of 15 to 20,000 people. Paris had 13,000. Their metro system had another volunteer program.
- Paul Krekorian
Person
So when you take all that together and you have 75,000 people who raise their hands and say, I want to do something good for my community, it's imperative that we harness that energy and benefit from it for years after the Games as well by getting those people to continue to be engaged.
- Paul Krekorian
Person
There's the Cultural Olympiad, which is the responsibility of the organizing Committee. But the City of Los Angeles and the county will be deeply engaged in making sure that we have an enriching cultural opportunity that really shows off the full diversity of the city and County of Los Angeles to the rest of the world and youth sports.
- Paul Krekorian
Person
I just want to touch upon that one briefly because it's a unique aspect of this Games that the IOC has provided advance funding to the City of Los Angeles to support youth sports programming in our parks.
- Paul Krekorian
Person
So we have today young people who are benefiting from some of that funding that the IOC has already provided through our Play LA program. So that allows subsidized sports programming for participants in Olympic and Paralympic sports in our parks. That's affordable then to everybody in Los Angeles.
- Paul Krekorian
Person
And by the time the Games come to Los Angeles, we will have sponsored a million participation. Sorry, a million subsidized participations by young people in Los Angeles. That's off. Yeah, Transportation. I served on the Metro board for 11 years before I left office.
- Paul Krekorian
Person
And throughout that time almost, we've been focusing on major transportation investments for Southern California that the Olympic and Paralympic Games have been a driving force for completion.
- Paul Krekorian
Person
None of these are projects that are being built for the Games, but the Games are creating A sense of urgency and focus that's allowing us to deliver them more quickly than probably would have happened. So we've already opened the Regional Connector, we've already opened the LAX Metro long awaited transit center connection.
- Paul Krekorian
Person
And you see some of the other major projects that will affect the entire region that will be open in time for the 28 games. And there are more. Mirabas has emphasized that this must be a Games for all. This cannot be a big global event for the wealthy and the elite.
- Paul Krekorian
Person
This is something that we expect and will deliver that will benefit every community in our region and certainly every corner of Los Angeles. We will have the benefit of the arts and culture and historical assets and tourist assets of every neighborhood in Los Angeles.
- Paul Krekorian
Person
We will have community celebrations throughout the city so that people can participate in fan activations and otherwise. Youth sports. I already mentioned benefiting young people in every park in the city. Workforce development, community business.
- Paul Krekorian
Person
I mentioned as much as Los Angeles wants to get as much of the economic activity of these events within the City of Los Angeles, we are going to be very aggressive about doing that, but it will certainly benefit the entire region and indeed the entire State of California. And then accessibility.
- Paul Krekorian
Person
This is the first time Los Angeles will be hosting the Paralympic Games. And it's very important to us that the Paralympic Games and the Olympic Games are treated with equal respect and dignity, and they both have an identical role for us.
- Paul Krekorian
Person
But even if we weren't hosting the Paralympic Games, the accessibility demands of all of these major events are such that it really provides us an opportunity to change hearts and minds, to inform people about the need for greater accessibility in our public infrastructure.
- Paul Krekorian
Person
And we intend to be able to use this as an opportunity to deliver very meaningful change in that area.
- Paul Krekorian
Person
And I want to just close with this because we already heard it in some of the opening comments that some of you made, and you correctly note the challenges that the state is facing in its budget, certainly the challenges that we're facing in the city's budget.
- Paul Krekorian
Person
I spent 11 years as the Budget Chair in the City Council and I was here in the Assembly during the Great Recession. So I'm very well attuned to how painful it is to try to achieve governmental goals at times of budgetary challenge. I get that. But I want to remind us all of this.
- Paul Krekorian
Person
This is the third time that Los Angeles will be hosting the Olympics in 1932. At this point in the preparation, we were in the middle of the Great Depression. There were soup lines stretching down Broadway where people didn't have enough to eat. The greatest economic catastrophe in world history.
- Paul Krekorian
Person
We were in the middle of it and Los Angeles raised its hand and said, we'll host the Olympic Games. And it turned a profit and it put LA on the international stage, really for the first time in 1984.
- Paul Krekorian
Person
At this point in preparation, three years out from the 84 games, we were in the middle of the worst recession since World War II. We had 10% unemployment. And it was in the immediate aftermath of the boycotted 1980 Moscow Games that could have led to the end of the Olympic movement.
- Paul Krekorian
Person
And again, LA raised its hand and said, we'll save the Olympics. And we did. And we produced the most successful Olympic Games in history. Games that were so profitable that to this day, 40 years later, young people in Los Angeles are still benefiting from the surplus that that game's produced through the LA84 Foundation.
- Paul Krekorian
Person
So I have no doubt that whatever challenges that we're facing right now, the 2028 games similarly will be the greatest Olympics. It'll be a game changing moment for this state and for our country. And LA is very proud to be the host city that will help deliver all of that. So thank you all very much.
- Benjamin Allen
Legislator
Thank you. All right. Really, really do appreciate all those insights and it's good to remember. I was just looking it up. I guess they got the bid in early 32 for summer of 32, which is really very different than today. Yeah, but if they could do it, we could can do it too.
- Benjamin Allen
Legislator
All right, so now we're going to go to last but not least, our wonderful CEO from the county, Ms. Davenport.
- Fesia Davenport
Person
Thank you. Good morning, Chair Allen. Good morning, Vice Chair Durazo and Members of this body. Greetings on behalf of our County Board of Supervisors, Fesia Davenport, Chief Executive Officer. I'm going to try not to repeat a lot of the information that has been provided previously. I do think it's worth noting in the. Mr. Krekorian touched on this.
- Fesia Davenport
Person
While the county is not the official host or a financial guarantor of the Games, we will play a significant, critical and essential role to support the rollout of the Games, not just in the City of Los Angeles, but in the entire region.
- Fesia Davenport
Person
We know that we have a significant unincorporated area population that will also be looking to participate and show up in the Games in some way. And we know that the county is specifically responsible for delivering core services both before, during and after the Games.
- Fesia Davenport
Person
We know that the scale and the visibility of the Olympics will test the capacity of our regional systems. And it's essential that LA County's role is Understood that it's resourced and coordinated with all our relevant partners. Let me just talk briefly about some of our anticipated county responsibilities. We see those falling in three major areas.
- Fesia Davenport
Person
One is safety along the lines of law enforcement and first responders. Then there is the public health part of that, as well as what we would call the social aspect for economic development, community engagement and the like.
- Fesia Davenport
Person
We know that our responsibilities will touch nearly every aspect of public service, including the areas that I've mentioned previously thus far as I'm aware, and it looks like that list is growing. We know that there are three county owned facilities that have been selected as venues.
- Fesia Davenport
Person
Whittier Narrows Recreation Area for shotgun events, the LA County Fairplex in Pomona for cricket, and the Gloria Molina grand park as a live site for public viewing and cultural programming. Even though these are the only official county venues right now, we know that the gains will have a much broader impact and someone alluded to that earlier.
- Fesia Davenport
Person
We know that teams will need training facilities and things of that nature. We know, for example, areas like Inglewood and Carson, where the county provides both fire and sheriff services, are expected to see significant activity around SoFi Stadium and Dignity Health Style Sports Park. Just a bottom line number.
- Fesia Davenport
Person
During the last super bowl, the LA County Sheriff's Department deployed 350 deputies just to support that event. And so if we're talking about seven Super Bowls a day for 30 days consecutive, we know that that will be a tremendous lift on behalf of the Sheriff's Department.
- Fesia Davenport
Person
And then we also know that even in areas that are not directly hosting events, we know that they will also feel ripple effects, some positive, some that we hope to mitigate in terms of transportation and congestion to the increase. And we know that there will also be increased needs related to emergency management preparation.
- Fesia Davenport
Person
It's the thing that we all know that we have to do, but we don't often talk about think in a very direct manner. So we are actively planning for these increased demands and anticipate ongoing coordination with LA 28, the City of Los Angeles as well as Metro.
- Fesia Davenport
Person
Let me talk a little bit about what we see as our largest risks and gaps. I think we are all at the moment experiencing a season of budgetary austerity at the state level, at the city level, certainly at the county level, driven by a number of factors, many of which are not that are beyond our control.
- Fesia Davenport
Person
What we also know is what folks have alluded to earlier is that if we do not have a stable and reliable funding source to start the planning today, we place ourselves at risk of constraining our ability to pull off an elective, an effective Olympics event and the Paralympics event for tomorrow.
- Fesia Davenport
Person
Many of our neighborhoods that are closest to major venues are lower income or have been historically under resourced. And so we know that without early and intentional planning, these residents could face displacement, disruption or miss out on the benefits of the Games are supposed to bring.
- Fesia Davenport
Person
One of the things that I would like to touch on is the equity and the community impact. You know, we know that LA is LA and we, you know, we have all figured out a way to manage our LA traffic and our congestion and our freeways.
- Fesia Davenport
Person
One of the things that we have been talking about internally in the county is the county has 188 parks, we have six regional parks. Over 80% of LA County residents lives within 30 to 40 minutes of a regional park.
- Fesia Davenport
Person
And so one of the things that we are looking at now is how can we leverage the parks to expand the network of folks that could have the experience that may not be able to make it to one of the actual venues.
- Fesia Davenport
Person
And so we are looking at that now and we have a map of every county owned park, every facility within that park, the types of amenities that the parks could offer, and are having serious discussions of how can we leverage that network to bring the Olympics to those who may not be able to go to the Olympics.
- Fesia Davenport
Person
Literally, whether it's taking transportation or driving, or even if they happen to live in a venue. And so that's one of the things that we are looking at in terms of our equity and community impact.
- Fesia Davenport
Person
How can we bring the Olympics to others if for some reason they choose to or they are unable to go to the Olympics? We realize that this will be an added pressure on county services.
- Fesia Davenport
Person
And so some of the needs that we have identified is, excuse me, we are working to develop a New County wide multi agency coordination center. I think that's just a euphemism for Office of Emergency Management. We have been working on developing a new Office of Emergency Management Center for many years.
- Fesia Davenport
Person
It requires a seismic retrofit and other very expensive time consuming capital projects. With the acquisition recently of the gas company tower downtown Los Angeles, we have basically a canvas upon which we can paint and identify what a new State of the art multi agency space might look like.
- Fesia Davenport
Person
We are also looking at additional staffing for increased 911 calls, field enforcement inspections, transit safety and special operations. And let me talk about the inspections. Public health will play a very important role in the Olympics. And that's not limited to the things that we know that they traditionally do like inspect street vendors and their services.
- Fesia Davenport
Person
We also know that they actually also have a security responsibility and so they will have to staff up. They will have to increase capacity, capacity to do testing, testing of the air for toxicity that helps them prepare for mass events.
- Fesia Davenport
Person
Not that we are planning to have one, but we know that we have to prepare to have that capacity and we call that in the county our environmental health enforcement.
- Fesia Davenport
Person
And then finally, I think one of the other things I like to call out is our specialized training and possibly equipment for disaster response to essentially better position us and better prepare us to be able to respond and work with our partners in responding to any type of untoward event that could happen on such a large stage.
- Fesia Davenport
Person
And so, as my other partners have demonstrated and discussed, we are also mindful of the state's budgetary situation. We also are seeking financial support to help us be a good partner and to be able to double down not only on what our existing pre existing obligations are, but also how can we leverage our county network?
- Fesia Davenport
Person
How can we bring the games to others who may not be able to go to the games, including those who live in unincorporated areas? I think the rest of my comments, they have already been stated, so I will not repeat them. And with that I am happy to answer any questions you may have.
- María Elena Durazo
Legislator
All right, thank you. I think that our chair stepped out for a minute here, but we will start with Senator Rubio and thank you all again for your presentations.
- Susan Rubio
Legislator
Yes, thank you so much for all this information. It's a lot. So, you know, I can feel we're ready, we're excited, but I really want to tackle a couple issues that are pending in the back of my mind. So let me just start a little bit with the last presenter.
- Susan Rubio
Legislator
So I think you hit on a lot of the issues that I wanted to discuss and that is how you're really analyzing Louisiana, L.A. County as these. I'm just going to say deserts. What we have these.
- Susan Rubio
Legislator
I'm a teacher, so I'll say students a lot, but you know, where we have our students who very seldomly have access to these types of opportunities. So I'm really excited that you're really trying to pinpoint where the parks are and where are the opportunities. I still think we have to go further than that.
- Susan Rubio
Legislator
And I'm just wondering if we're exploring it in a different way. What I'm hearing is trying to figure out how we get these kids to show up to the parks and be part of the experience. But I have to tell you that this is me being, I don't know how old I was 1984.
- Susan Rubio
Legislator
I live in downtown Los Angeles, right next to the Coliseum, right where the gains were happening. And I just remember being young, low income and wanting to be part of the process.
- Susan Rubio
Legislator
But I remember my experience of 1984 sitting in my window watching the Coliseum through my window because I could see it and watching this man fly over with his pack and I think he landed on the Coliseum. And so this is me just looking at the world from the outside, looking in. And that made me very sad.
- Susan Rubio
Legislator
And as I'm hearing it, it makes me sad now because we can try and get all our kids to participate from the outside, but how do we get them in the inside, be part of the actual sports that happen inside.
- Susan Rubio
Legislator
And so know, again, I'm thinking in ways that we can be innovative, you know, perhaps creating a foundation where we're, where we're offering. You know, I think I heard the number of tickets, 13 million tickets that you have to sell. How do we provide that opportunity to low income communities?
- Susan Rubio
Legislator
Well, perhaps we create a pool of tickets that we can actually give to these, you know, YMCAs or these community centers where these students can actually get inside and not just always be watching from the outside.
- Susan Rubio
Legislator
Because if we're talking about really making them part of the process, leveraging what we have, the funding that we're going to be bringing in to me, that's how we make the difference. You know, not continuing to figure out how we have them outside watching in. Right.
- Susan Rubio
Legislator
But how do we get them inside so they can also come back with the experience? And that's my experience as a little girl standing in my window watching the Coliseum, because I could see it from my window.
- Susan Rubio
Legislator
And to this day, I remember that was the most memorable piece that I took away because I could see the man landing on the coliseum from my window. And so I need to fix that. I want to fix that for our kids that can't afford it. And it's great.
- Susan Rubio
Legislator
Everything you said, I think, hits everything that I was saying in my. In my own thoughts, in my own mind, what I've been grappling with. How do we get this experience to be real for them? And what you just shared.
- Susan Rubio
Legislator
Okay, I understand that we're trying to figure out how we bring them to the parks and be part of the collective experience. Experience. But we must do more. So. And I'll let you answer so I can ask my questions, and then I'll let you all three answer. So that's important to me.
- Susan Rubio
Legislator
Let's get them inside and not just watching from the outside. The other question that I have, And I think, Mr. Kakorian, I think you did it. You were the one that explained that you've met with everyone in everyone's district. I think you said you met with everyone. zero, I think it was you. Sorry.
- Susan Rubio
Legislator
The bomb dismantled her here. But you said that you've done a great job of meeting with every Council Member, going to their communities, so you get to really get engaged and see what each community looks like. Well, I represent the San Garo Valley, Pomona, Fairplex, and I know that you're going to be having some events there.
- Susan Rubio
Legislator
I saw Pomona, Arcadia, Salamani, some of the areas that I represent. But I often also have to fight with this narrative. Right. We are LA County, but we're not LA.
- Susan Rubio
Legislator
So when we think of council Members going to their districts to understand their demographics and their area, I would like to know in a more nuanced way, how are we reaching out to the council members in these outside communities, bringing them to the table, having dialogues with them, and how are we addressing their concerns?
- Susan Rubio
Legislator
I hear a lot of just, you know, conversation, how some of them don't know what's happening, they don't know what's going on, and they've asked me how do we do this? How do we come to the table and be part of a collaborative effort? And I'm, you know, I'm not there to tell them how to do this.
- Susan Rubio
Legislator
That's why I wanted to come to you and say how do we engage them? Not necessarily just Los Angeles County Council members, but those that are being also engaged for their facilities, like the Pomona Fairplex Salamani is also I represent and I see that you have them included here in Arcadia.
- Susan Rubio
Legislator
I know that the horse track there is going to be engaged. So how do we get them at the table? How do we get you visiting their communities as well? How do we take that more approach being in those communities, trying to understand how do we expand the benefits to everyone? That's not Los Angeles.
- Susan Rubio
Legislator
You know, it's very different. Lastly, I will say this and I'm having right after this, actually I have to exit at 1:00 o'clock. I'm having Select Committee on Minority Procurement Opportunities for Small Businesses because I'm already hearing how they're struggling.
- Susan Rubio
Legislator
In fact, you know, when we started the Select Committee was for that particular reason because we know that the Olympics are coming. We know that we're starting five years ago, four years ago, and now we're going to be at three year mark on Monday. Right.
- Susan Rubio
Legislator
And they're still, they want to get ahead of the line, but they're already running into roadblocks. So how do we help them, you know, be part of the process? I'm not saying they're not, but they're finding themselves being part of the process and then being excluded. So how do we diversify those procurement opportunities?
- Susan Rubio
Legislator
I just want to learn. So I hope it doesn't sound accusatory, but I'm just going based on what I'm hearing. And so I'll turn it over to you. So I hope you don't mind that I'm a little direct, but I really want to know.
- Fesia Davenport
Person
Absolutely. Thank you. Thank you for the opportunity to clarify. And I will also defer to Mr. Krikorian. I think it's important to understand our efforts in the county are designed to amplify what the city is doing. We do it regularly.
- Fesia Davenport
Person
When the Dodgers has a have a baseball game and they win, we will have the equivalent of fan festival at our county parks. When there's a basketball game, not everybody is able to make it to the basketball venue. We will have the equivalent of fan fest at our local parks run by county staff.
- Fesia Davenport
Person
The programming is provided by the county. The swag, for lack of a better word is also provided by the county. So it is not our intent to figure out a way to allow people not to have access to. And I think I'm sure Mr. Krekorian will talk about the plan, about ticket prices, et cetera.
- Fesia Davenport
Person
What we want to do is to amplify the efforts that are already underway. And so it's not intended to say, you know, you cannot attend there, and so come here, we're saying if, for whatever reason, you do not attend. We also want to provide fan fest opportunities at many of our parks.
- Fesia Davenport
Person
And then I'll turn it over to Mr. Krikorian regarding access and tickets.
- Paul Krekorian
Person
Thank you very much, Senator, for those really important points. Your first point with regard to the availability of ticketing opportunities for all, as I mentioned, a Games for all has become the vision that we've set out that Mayor Bass wants to make sure is realized.
- Paul Krekorian
Person
And in 1984, the organizing Committee worked closely with LAUSD to ensure that tickets were made available to students in our schools and so forth. And General Hoover will talk a little bit about the actual ticketing strategy that the organizing Committee has that encompasses affordability aspects to it. But in addition to that, there are other possibilities.
- Paul Krekorian
Person
In Paris, there was what they called a social ticketing program. So the city actually invested 2 million euros to buy tickets to distribute through social organizations, through schools and otherwise. And we have created in Los Angeles, in Mayor Bass office, a new Office of Strategic Partnership to try to harness philanthropic support.
- Paul Krekorian
Person
And this is the sort of thing that philanthropy could play a very important role in. In addition, in Paris, and I'm not sure if we will adopt exactly the model through LA28 or through the city, but the volunteer program included a ticket to an event for every volunteer.
- Paul Krekorian
Person
So as Ms. Troover mentioned, we had volunteers from every stripe, every part of Paris and France and beyond, and everybody got a ticket as just a thank you for their service as well, to actually go to events.
- Paul Krekorian
Person
So in addition to the very robust fantasy activation outside of venues that we'll be having, there will be those ticketing opportunities as well for participation in the actual events with regard to other cities outside of the City of Los Angeles. Very much respect and appreciate that.
- Paul Krekorian
Person
And the county has already convened all of the cities to have kind of a dialogue about what's going, what the needs will be and opportunities will be for all of them going forward.
- Paul Krekorian
Person
In addition, Mayor Bass invited to her home, the mayors of all 88 cities of Los Angeles County so that we could have this kind of a discussion. And we made similar presentations to them at that time. And we'll continue to have that kind of dialogue because as I mentioned, we are the host city.
- Paul Krekorian
Person
But the benefits, and to an extent, some of the burdens will really fall on the entire, will accrue to the entire region. And then lastly, on procurement, even before Los Angeles bid for these Games, this was one of my personal, most important priorities when I was a Member of the council.
- Paul Krekorian
Person
And it is absolutely a central part of Mayor Bass vision for the legacy of these Games to ensure that we have the broadest possible participation in procurement, both from LA28 directly, but also all of the other ancillary opportunities that we're going to have.
- Paul Krekorian
Person
So, among other things, in Los Angeles, we created something called RAMP LA, the Regional Alliance Marketplace for Procurement. And this is an opportunity for businesses small and large to be able to register on the website, to be able to be informed about every RFP and every other opportunity that LA28 issues will go through. Ramp LA.
- Paul Krekorian
Person
So there's a centralized place that they have access to it. The LA Chamber of Commerce has created something called get in the Game.
- Paul Krekorian
Person
And this is an opportunity for small businesses to have identify business mentorship, to have on demand education about certification processes and financing opportunities, procurement opportunities, all of the sorts of things they need to be contract ready. They can get through get in the Game. And it's really a great system that was created by the local LA Chamber.
- Paul Krekorian
Person
And then lastly, building on the London Olympic experience, which had great success in local procurement, they had something called Compete for London. And we, working with USC, created Compete for LA.
- Paul Krekorian
Person
And so this is a website where local businesses can register so that when we have prime contractors, for example, who very often say, as you well know, in procurement, prime contractors say, well, we were, we really tried to meet those numbers, but we just couldn't find anybody ready to do the work.
- Paul Krekorian
Person
We didn't know where we could get local businesses who could meet our requirements. Well, now there's no excuse because we have thousands of businesses registered at Compete for LA that will be able to provide those services and make sure that as much of the expenditure as possible stays here at home.
- Reynold Hoover
Person
Senator, thank you for your questions and I'll just do the cleanup here. First of all, you may be pleased to know that Rocketman is still alive and well.
- Reynold Hoover
Person
He lives in Buffalo, he's in his 80s, and I have actually been in touch with his daughter who has a lot of his memorabilia which was in a chest somewhere in St. Louis. And so we've captured all of that to be curated in the US Olympic and Paralympic Museum in Colorado Springs.
- Reynold Hoover
Person
And so he still loves to talk about his experience flying across the Coliseum. So just that aside, and if you.
- Susan Rubio
Legislator
Ever talk to him, just let him know, that's the memory for me, the only memory that I. It is a fact 40 years later, that's my memory.
- Reynold Hoover
Person
I will let them know. So, just a couple other things. So let me just. I talked about ticketing, and let me just say we have a community ticketing program. There will be affordable tickets available for everyone that wants to come to the Games.
- Reynold Hoover
Person
The philanthropy part Paul talked about is in planning so that we can have blocks of tickets available. But I think more to your question was, how do we get kids who are.
- Reynold Hoover
Person
Get them who are on the outside looking in to get excited about the Games today so that they'll want to come to the Games wherever they are across the region, and how do we get them excited about that? And there's a couple of things I want to point out.
- Reynold Hoover
Person
First of all, we Talked about Play LA, the Play LA program, $160 million that we've committed to the City of LA so that every kid can participate in Olympic sports and sports at under $10, including kids with accessibility. The success of that program is Ariana Middleton. She was a Paralympic.
- Reynold Hoover
Person
She was a Paralympic athlete in Paris who got a bronze medal, a silver medal in shot put. She was in the Play LA program. And so we think that there is a great legacy there just in terms of getting kids excited and moving and thinking about sports again. Right.
- Reynold Hoover
Person
So that's why the other is Worldwide Olympic Day on 23 June, all across the region, we hosted kids and talked about the Olympics. We had little Olympic events going on across the region and across the world, really, to talk about and get people excited and moving again about sports.
- Reynold Hoover
Person
The other piece is we have an education program that we haven't yet launched, which will include our Olympic and Paralympic athletes and others who will go out into the community and out to schools to educate kids about how great the Olympics are and the value that they bring and the values of the Olympics and the unifying effects.
- Reynold Hoover
Person
So that's the education part about getting kids excited to come. And then we've got a ticketing program that I think will meet the needs that you're looking for so that kids can now be on the inside and see the Games.
- Susan Rubio
Legislator
Thank you. And I know there was a lot of questions and I'm, like I said, excuse myself, because I have to go to that other Committee, but I just have to Share with you. I was Belmont High School, which, you know, it's like, like right next door, almost in proximity, I would say.
- Susan Rubio
Legislator
And you know, in all the leadership groups where I should have known or been engaged and I'm hearing you say that there was opportunities back in the day and I mean, it didn't go get more low income than Belmont High School at the time. Right. And so I missed that opportunity.
- Susan Rubio
Legislator
So I'm just hoping that our students and our kids don't miss that opportunity. But all of you answered, you know, thank you so much. I think I got a lot of information.
- Susan Rubio
Legislator
But I would just say to Mr. Kakorian, after my Select Committee on procurement for minority businesses, can I set up a meeting so that I can share how important it is for us to be at the table? And everything you shared with me, I'm going to make sure to take it back.
- Susan Rubio
Legislator
But I really would like more of a personal connection so we can figure this out in a little bit.
- Reynold Hoover
Person
Yeah, I know you have to run, but let me just say I, I'm sorry that you have constituents who feel like they've been excluded from the procurement process. Let me just say that we haven't started our procurement process really. So it will start in 26. We've had these conversations with the city because it's a no build games.
- Reynold Hoover
Person
We don't really know what we're buying. We can tell you broad categories which we've shared with the city and others. But it's coming, right? And so please, I'm happy to meet as well and our team is happy to meet and talk about that. But, but our procurement really will start in earnest in 26.
- Reynold Hoover
Person
And we really won't know until we've got our venue design books of all of our venues, which we just finalized the venue master plan. Like what are the things that we're really going to need to buy and how we can empower the communities. So we'd like to meet with you as well.
- Paul Krekorian
Person
Just to follow up on that. Right now, the critical thing is for those businesses to be contract ready and to be visible.
- Paul Krekorian
Person
So that's why those resources are so important right now, even before procurement opportunities become available, for them to be prepared to seize the moment when it comes, you know, have their certifications in place, have their financial backing in place and all of that. And that's what these tools will help them to do.
- Benjamin Allen
Legislator
Thank you. Just for me to clarify, so what is the ticketing program for the kids? I mean, are they setting aside tickets explicitly?
- Reynold Hoover
Person
So, Senator, there's a couple of things. So on the philanthropy side, we. And we haven't got all the details to it yet, but what we would like to do is find some philanthropic donors who will buy blocks of tickets that we can give for free.
- Reynold Hoover
Person
And then there will also be ticketing available at every event, at every venue. That will be like $28. So there will be accessible tickets available to people that want to come to the Games, either through a philanthropic program or buying tickets at a price that, you know, folks. We believe folks can.
- Reynold Hoover
Person
I mean, is there sort of dynamic? I mean, do you guys have, like a TKTS thing? We have a ticketing program that was approved by the IOC back in April, and we're happy to share that with you. And can people.
- Benjamin Allen
Legislator
Would there. Do people buy. Is there like a pass that you can buy events or. I mean, how does this. Typically, I've never been in Olympics before.
- Reynold Hoover
Person
So, yeah, you could buy blocks of tickets, you can buy hospitality. We'd love for you to buy hospitality. But there. Yes, typically you're buying tickets for individual events. Do you want to talk about that? But it's. It is. You can buy individual tickets, you can buy blocks of tickets, you can buy hospitality with tickets.
- Reynold Hoover
Person
There will be a number of different ways. There's not like a pass that people buy. I don't know at the moment. That's a. Okay, you're well into my. Well of ignorance on that side of it. But we can come back and give you a deeper briefing on.
- María Elena Durazo
Legislator
Thank you all. Extraordinary. It could be because of a lack of information, still getting out there to our communities. And then, you know, things get put out there that aren't as positive as. As we'd like them to be. Are there?
- María Elena Durazo
Legislator
And what are areas in preparation for the Olympics and the Paralympics that you feel still need some extra work or need work or aren't exactly where you would want them to be, whatever that might be? Of course, there's the big ones, the transportation. There's the big ones, the security and public safety. There's those.
- María Elena Durazo
Legislator
But if you could get us a sense of, okay, we're doing great, moving along our time frame. Here's one that needs extra work, or this one needs extra work, or we do something to give us a better idea. I imagine things aren't 100% perfect. Right now.
- María Elena Durazo
Legislator
But give us a sense and part of that is to know what each of us in our respective ways can be helpful because we want the Olympics and Paralympics to be successful. So how can we leads to that?
- Reynold Hoover
Person
Senator, I think from where I sit I would say there's a couple of things.
- Reynold Hoover
Person
One is on the and I know you all have been working on it but, but in terms of permitting and streamlining of permitting will be beneficial to us and will actually help us reduce risk and actually be a bit of a cost savings as we think about having to build temporary venues on some state owned property.
- Reynold Hoover
Person
Trestles for example is one of them that comes to mind and other locations Long beach so I think the streamlining of permitting is one that comes to mind and the other is on the transportation side. The Games route network is over 350 miles of basically express lanes.
- Reynold Hoover
Person
And I know you all have been working on giving us the authority well not us, but giving state law enforcement and community law enforcement the authority to help enforce that. Paul talked about the planning of the GET system, the Games enhanced transportation system.
- Reynold Hoover
Person
I think those are areas that those two things, the transportation piece and permitting are the ones that come to top of mind for me.
- Paul Krekorian
Person
Yeah, I agree with that. From the city's perspective of preparation, probably the right of way improvements that we're going to have to invest in. When you have millions of people arriving in our city, especially concentrated around the venue clusters around Exposition Park, downtown, the Sepulveda Basin and other venue locations as well.
- Paul Krekorian
Person
But particularly in those areas, we must invest in making sure that those routes of access are fully accessible to all that they aren't going to be the basis for future city liability because of defects in the streets or the sidewalks that we have adequate shade, bathroom facilities, water facilities, those are the end first last mile mobility options as well.
- Paul Krekorian
Person
All of those things are consistent with frequently stated state policy. And there are things that we have to do particularly in those areas.
- Paul Krekorian
Person
We need to be doing those things citywide of course, but where we have this crush of people coming in, that's really where we need to focus our attention on planning and getting that work done now, not in 2028, but right now. And so that that work is underway from a planning perspective.
- Paul Krekorian
Person
But you know, we're resource constrained like everyone else and so getting that work done quickly with the kinds of regulatory and permitting reform that General Hoover just described.
- Paul Krekorian
Person
We're doing that at the local level as well by trying to through Executive directives from the mayor and also from legislative changes through the Council, we're trying to deregulate our own process so that we can get some of that stuff done more quickly. But we are also resource constrained in getting it done as well.
- Paul Krekorian
Person
And that that causes me concern about getting that done and that's why our partnership with all of you is going to be so important.
- Lola Smallwood-Cuevas
Legislator
Thank you and really appreciate the thorough sort of early mini deep dive into this topic.
- Lola Smallwood-Cuevas
Legislator
There are so many questions and I know we will have more and more opportunities to engage, but there I wanted to get a sense of from the Energy and Water Councils to the gets sort of table to the all of the various tables where we have important leaders and agencies trying to figure all of these pieces out.
- Lola Smallwood-Cuevas
Legislator
I'm curious, how do communities participate in some of the planning? My sense is we're a nation state, but I feel like sometimes LA is actually the size of Portugal. So we're in some ways we're the nation city with so many populations with real diverse needs.
- Lola Smallwood-Cuevas
Legislator
And I'm just curious how are those communities helping to inform some of the planning? So we think about Microsoft businesses and what they need. It will be very different, you know, from what TikTok, which is based in my district, will need or an Amazon or, you know, that's based in my district.
- Lola Smallwood-Cuevas
Legislator
So I'm just curious how, how are we engaging? Whether it's the fan zones and the park zones, whether it's the small business procurement and the scale of that.
- Lola Smallwood-Cuevas
Legislator
Just how, what, what is the sort of the echo chamber and the information sort of cycle so that we are getting informed and we're doing things that actually are relevant that will help us not have to backtrack once we press go on implementation.
- Lola Smallwood-Cuevas
Legislator
So we've sort of had a sense of folks to interrogate it a little bit to make sure that we are moving forward. So that's just one question I have in terms of, you know, what is, is sort of the infrastructure for that and what does that look like?
- Lola Smallwood-Cuevas
Legislator
The other question, you know, Expo Park is in my district. I love the Coliseum, I love the pool at the Coliseum, the kids that are still swimming in the 84 Olympic pool and where my kids got their first swim lessons. Right. It's amazing.
- Lola Smallwood-Cuevas
Legislator
And so, you know, to think that we are still moving program based on the legacy work and what, you know, a legacy investment looks like, is there planning to think about what are we looking at in terms of what the legacy will look like and is there some agreement in the works in terms of, you know, how will these legacy investments look and I'm really thinking about you know the evidence Expo Park some of those areas where we're going to have a lot of folk and you know certainly we need we'll need to modernize an update to ensure that we can adequately use them for the games but I am curious just how we're thinking about those legacy investments and how we prioritize those and then you know my other question just has to do with the diversity diversity of small business.
- Lola Smallwood-Cuevas
Legislator
They're women owned they're disabled veteran owned there are lots of pots that potentially can invest in this and equity is hard work. You know just again you know the one size fit all might not always work.
- Lola Smallwood-Cuevas
Legislator
I'm just curious about particularly about those kinds of business owners and then my last question I have more but my last question has to do about the concrete plans for the hiring benchmarks. You know what are the things that we have in place for underserved residents to be prepared so can formerly incarcerated workers participate.
- Lola Smallwood-Cuevas
Legislator
In this, what, you know, if we work backwards, right. What are the things that we will need to have in place?
- Lola Smallwood-Cuevas
Legislator
And especially if some of these plans don't come above ground until a year out, you know, it may put strain on resources, on nonprofits, on all of the folks that can help make sure that our constituents are ready, whether it's volunteering, because I'm sure there are certainly background checks that will go into that, whether it's hiring, certain certifications and trainings that people will need.
- Lola Smallwood-Cuevas
Legislator
Just really trying to think about, you know, if we work backwards, you know, what's the infrastructure that we need for the workforce to ensure that our historically marginalized communities and underserved residents participate. And I want to say to you all, you know, thank you, thank you, thank you for all the work you've done.
- Lola Smallwood-Cuevas
Legislator
Thank you for all the other one-on-one briefings and meetings. General, we're still trying to get our meeting, but you know, really appreciate all of the ways in which we have been able to get information, our mayor convening us and giving us a briefing early on, just about what this 2025 rollout would look like earlier in this year.
- Lola Smallwood-Cuevas
Legislator
So I just want to say thank you for being transparent, coming prepared, and seeing this as a, as a California partnership up and down the state to make sure that we achieve these goals of success, which we know our voters are counting on us to do so.
- Paul Krekorian
Person
Well, thank you so much, Senator. And let me speak briefly about the community outreach part. The City Council of Los Angeles retained final authority over approval of the final venue plan because some of the venues that were originally planned to be in Los Angeles were, in the final plan going to be moved out of Los Angeles.
- Paul Krekorian
Person
So that plan has been approved. And that was really the trigger point for a lot of the decisions that had to be made about impacts on community, because until we had a final venue plan, we couldn't really successfully do any kind of community outreach to those communities.
- Paul Krekorian
Person
The second factor in that, and that's done, the second factor in that is the NSSE process that I described earlier, the security issues relating to the venue clusters. That is a dynamic process that's still going on, and they have to make some.
- Paul Krekorian
Person
And actually, the bomb guy could probably speak about this in greater detail than I can, but they actually have to do things like assess blast ratios, and you know, where in the community they need to set up security barriers and not allow access at all. And those sorts of things have to be planned out.
- Paul Krekorian
Person
Obviously, where those lines are drawn makes an enormous difference for local communities. So that process is now well underway, and as it gets more finalized, that will be, I think, the appropriate time to ensure that communities are engaged in understanding.
- Paul Krekorian
Person
Maybe a business is within the security zone and might be, you know, very adversely impacted because of that, or conversely, a business might be on the venue approach and will have a field day because of that. So those are the sorts of things that communities really do need to understand and be engaged in.
- Paul Krekorian
Person
So, how are we starting that discussion? One is through our council offices. And of course, we have 15 council members, each representing over a quarter of a million Angelenos. They know their communities, they know the organizations they're plugged in. And so having that relationship is a very important part of that outreach.
- Paul Krekorian
Person
Number two, as I mentioned, the mayor created the new Office of Strategic Partnerships, and we have a deputy mayor of strategic -partnerships, Amanda Daflos.
- Paul Krekorian
Person
Who has already undertaken the convening of the philanthropic community in the area in order to begin that dialogue as well about how they can be engaged and how best we can utilize their resources and get information out as well. And then a third way is there is.
- Paul Krekorian
Person
There's a new planning effort, stakeholder effort, that called LA Rising, which is doing community-based outreach. Renata Simril is chairing that. You may know Renata.
- Paul Krekorian
Person
So they're doing funded by philanthropy, they're doing an analysis of the city, what its community resources are that could be utilized for, whether it's fan activation or otherwise, in order to show the best of Los Angeles and make sure that communities are engaged fully through that. Oh, sorry.
- Paul Krekorian
Person
And I think I've already spoken about diversity and procurement, and hiring benchmarks. Both of those things are enormous priorities in Mayor Bass.
- Paul Krekorian
Person
And both of those things were built into our contractual relationship with LA 28 to ensure that we have working groups that they've organized to ensure that community leadership has a role in identifying what those legacy goals should be in those areas. And General Hoover can speak to that, I think, as well, maybe.
- Reynold Hoover
Person
Senator, it's good to see you again, and thank you for your question. I'll just add a couple of things on the infrastructure for community outreach. Certainly, as you know, Mayor Bass hosted all of the mayors from the 88 cities that make up the county. She did the representatives and senators, and then also our congressional delegation.
- Reynold Hoover
Person
The county has 88 for 28, which is another way of outreach to the community. And then earlier this year, we actually sent out a communication to all 88 cities in the county asking them to get back to us with locations that they have in their communities that could be used for training centers, that could be used for other non-competition venue sites, and things.
- Reynold Hoover
Person
And because we're compiling a database, we work with all 206 national Olympic committees who are looking for places to not only host their teams. For example, Culver City, I think, has worked out a deal with New Zealand, and they've been talking to Australia and I think Canada as well.
- Reynold Hoover
Person
Mayor O'Brien's done a great job there in kind of highlighting what's available in Culver City. And so there is that community outreach, and through that mechanism, and I'll, I'll let CEO Davenport talk a little bit about maybe the 88 for 28 kind of initiative. And then I am still continuing to do the outreach.
- Reynold Hoover
Person
We're building, Eric Aldrich and Priscilla are building out our community outreach team. And you know, I apologize it's taken so long to get to you, but that's, I think, on the community outreach side, you mentioned the legacy investment.
- Reynold Hoover
Person
So as I said, we, you know, we've already invested 100, you know, committed 160 million dollars for the Play LA Program as an initial down payment for our legacy. Beyond that, we haven't really thought about, you know, what it will look like post games in terms of the surplus that we expect to have.
- Reynold Hoover
Person
You know, certainly LA 84 raised the bar, set up pretty high bar at 240 or 245 million dollar surplus. We expect that we'll be able to reach that goal or more. And the mechanism for how we do that and what we do, I think, is still kind of in the planning stages at the moment.
- Reynold Hoover
Person
My focus is on 1,100 days from today. You talked about the diversity of small business. So we recently brought on as a subject matter expert advisor Isabel Guzman, who is the former small business administrator, to help us precisely on that issue and to help us build our procurement strategy and plan.
- Reynold Hoover
Person
And we're happy to sit down and talk to you more about that. And I know she'll be happy to come and talk to you. And then finally on the hiring piece, our workforce hiring strategy going forward for, you know, whether it's full-time employees or our volunteers that we'll need is really still in development. So I think I just need to come back to you later on that one as well. Thanks for your time.
- Fesia Davenport
Person
And then I'll just say really quickly, our 88 for 28 initiative, it's really designed to accomplish the very same goals. So we have the City of LA, and then we have the other 87 cities and over 115, 120 unincorporated areas.
- Fesia Davenport
Person
And so it really is us reaching out to figure out what the desires and what the interests are, what are the assets that might be made available that we can leverage for this effort.
- Fesia Davenport
Person
And it's also a very, I think, essential communication tool because when there isn't that outreach, even if we as the county, if we don't have specific answers, it's good for them to know here's where we are in terms of planning.
- Fesia Davenport
Person
This is what we know, this is what we don't know, and this is what we expect to be on the horizon. And so we've done a lot of that. We mentioned earlier that we have convened all 88 cities and they all want to participate and support in some shape, form or fashion these events.
- Benjamin Allen
Legislator
Let's give Senator Cortese an opportunity to ask some questions.
- Benjamin Allen
Legislator
Thank you, Mr. Chair. I just really have four points and they're kind of to some degree harkening back on things that you've already presented on. I think one of them is maybe more of a statement, but I certainly would love to have some reaction to it.
- Benjamin Allen
Legislator
And that is, it's extremely admirable to be creating trusts and funds that are sort of legacy funds that can help the community.
- Benjamin Allen
Legislator
I'm sure my colleagues who are down there every day in those neighborhoods, and by the way, way anything you need to know about neighborhoods in that level of needed interaction there obviously would come from these folks here.
- Benjamin Allen
Legislator
Because I could tell, I've told Senator Allen what street my son lives on, my 25 year old and he knows exactly where that is, sitting here in Sacramento. Senator Durazo is the same, Senator Smallwood-Cuevas the same.
- Benjamin Allen
Legislator
So I just want to emphasize, emphasize the fact that these folks could be a tremendous resource that shouldn't be overlooked in terms of communication with folks.
- Benjamin Allen
Legislator
But back to the, you know, the fund, legacy funds, I think aspirationally here, and it shows up in our legislation from time to time we work on it, is to create, is to use opportunities like this for wealth creation longer term. And that can show up in many ways, as all of us know.
- Benjamin Allen
Legislator
You know, there was a representative from LA Building Trades here who walked out a few minutes ago. And I'm not just focused on them or the unions when I say this, but what can we do?
- Benjamin Allen
Legislator
When you're talking about getting people, new people involved in the procurement process, for example, it's not just outreach, it's a matter of making sure that they have the resources to cover payment and performance bonds.
- Benjamin Allen
Legislator
That's really what the bottleneck is, it's not that the smaller contract from one of their neighborhoods, the smaller contractor isn't interested or can't do the work or doesn't have a level of expertise typically, but they can't get through those financial hurdles. I just talked to one of my former colleagues who's now the executive in Albuquerque.
- Benjamin Allen
Legislator
I forget the name of the county there for some reason. They just installed a self insurance program. And it may be something between the city and the county that can be set up. No cash involved. Right. There's risk analysis involved.
- Benjamin Allen
Legislator
But telling these folks who want to come in and do work at whatever level that would normally require a surety behind them to guarantee, you know, that you're going to get this done, that you know, for this limited period of time, the city, the county, and certainly be an advocate here of the state being involved with that, can come in and take care of that requirement.
- Benjamin Allen
Legislator
We're self insured here, you know, probably on 90% of what we do as a state. So if you remove those kind of obstacles, it's really going to open up the opportunity for folks, I think. And the other topic is really just two because I kind of condensed a couple things there.
- Benjamin Allen
Legislator
And this is really something I like to hear a little bit more from Ms. Davenport on because of my dozen years as a county supervisor in Santa Clara County, where again my relationship with big events like this for whatever reason ended up on the law enforcement side.
- Benjamin Allen
Legislator
I don't have a law enforcement background, but we were at the level of the purse strings like you and what we heard. And I don't want to get into this and be in any way, shape or form a downer or anything less than an optimist the midst about how things will actually play out.
- Benjamin Allen
Legislator
But with these big events, exploitation just completely skyrockets. We know that from all the history as well. You can go back and literally measure the spikes in things like trafficking and I think probably speak for all of us here. But my own sense of what I'd like to see come out of this is working ahead.
- Benjamin Allen
Legislator
Now you talked about it in terms of the law enforcement need, all of you and the cost of that.
- Benjamin Allen
Legislator
I think that's a way to approach us is, you know, at that level to say it's not just security in the sense of traffic control and those kind of things, but the state should have an interest in making sure that, you know, there's no taint on these games, that the headlines after these games are not.
- Benjamin Allen
Legislator
The games were great and there was $18 billion worth of economic impact, but there was $1.0 billion worth of economic impact that went into exploiting people. That's what, you know, we don't want, you don't want. But I think we might be able to convince people around here to invest to make sure that doesn't happen.
- Benjamin Allen
Legislator
And I think that helps you on the law enforcement side as well, because it's the law enforcement agencies that end up getting that money to help execute that plan. Just, just my two cents, partially based on professional experience of having to set up some of that in Santa Clara County.
- Benjamin Allen
Legislator
So I think there's like two ways I'd like to see us ask to help if you're interested in, especially on the first one, that really constitutes standing up a new program. And I know the city's probably in trying to try, trying to stay away from standing up new programs right now with everything that's been going on.
- Benjamin Allen
Legislator
But if you want to go down that path, I'd certainly be an advocate here. Lastly, on the transportation stuff, being the Senate Transportation Chair, please let us engage our Senate Transportation Committee staff, my Chief of Staff who's been running transportation issues here in the Capitol for essentially nearly 20 years now.
- Benjamin Allen
Legislator
You know, to help with those very specific transactions that are going to need to happen. I think you have people that understand some of those projects are going to have to go in regional transportation plans. There's lead time for that. They're going to have to come out of certain buckets.
- Benjamin Allen
Legislator
Decisions about those buckets are going to be made, for example, by the CTC in January, February. That's not very far off of this coming year. So we'd like to be able to help you with that as well. Thank you.
- Benjamin Allen
Legislator
That's really mostly less questions, I suppose, mainly some offers, although I would like to hear from the county in terms of kind of natural county involvement in the exploitation issue.
- Fesia Davenport
Person
Absolutely, thank you. We are very well aware of the relationship between sex trafficking as well as human trafficking, particularly as it were, relates to large scale events. We've seen it happen in Vegas, we've seen it happen at the Super Bowl. So we in the county have a sex trafficking task force called the Integrated Leadership Team.
- Fesia Davenport
Person
It is a body that is staffed by Sheriff, probation and the Department of Children and Family Services. They were created almost 10 years ago, around 2013, 2015, when actually the state provided funding for sex trafficking and human trafficking, education and awareness later and subsequent to that.
- Fesia Davenport
Person
I believe that it was a federal grant that the Sheriff's Department received and it was a grant to take a multi jurisdiction, jurisdictional approach to human trafficking. There was dedicated space in one of our facilities in the county.
- Fesia Davenport
Person
And I want to say that at any given time there might have been 10 or 12 different law enforcement agencies, along with supportive services from our Department of Children and Family Services that worked on just that, exclusive that was their sole focus. Since that time, the grant has expired. The space is still there.
- Fesia Davenport
Person
We still have staff there, but we don't have the robust participation that we had during the time that we have the grant. So we are aware that the phenomenon exists. It is not new to us. We have trained staff.
- Fesia Davenport
Person
And I think the question for us will be how do we scale up during not just the Olympics but for all the other events that will be happening in rapid succession.
- Reynold Hoover
Person
I just have a couple quick things to add. One, we will take you up on the transportation piece and we'll follow up for that for sure. But I do want to talk about exploitation and human rights and trafficking as well.
- Reynold Hoover
Person
We have on our staff retired Ambassador Julieta Noyes, whose most recent job during the Biden Administration until her retirement after 30 years in state was the Assistant Secretary for Refugees, Democracy and Human Rights.
- Reynold Hoover
Person
And she is helping us develop a human rights strategy so that we can go after, you know, some of these things so that we're not exacerbating the problem. And I'm sure if you'd like, we can, she would be happy to come and talk to you about the plan. We're still in development of it.
- Reynold Hoover
Person
She's been doing a number of outreach. She's met with the city a number of times in other community groups. So, and our plan, I think is due the end of the year, I think in December. But if you'd like, we can have her come back and give you a briefing on where we are.
- Benjamin Allen
Legislator
And through the Chair, only to say again, I think we're all really familiar with the strains on local government right now. So they know how to do it and you're the implementers on these things.
- Benjamin Allen
Legislator
We obviously have constraints on our budget as well, but I think these are a couple of the areas that come to mind for me where, you know, folks here would be very sympathetic to, you know, especially since it's, you know, you're talking about spike ups of activity even on the economic development side that are limited in duration where presumably we could afford with one time money to come in and help assist with that work.
- Benjamin Allen
Legislator
I can't promise that I'm not even the budget chair, but I think besides just briefing us, there should be very specific calls to action in the legislature on these areas. And I defer to.
- Benjamin Allen
Legislator
The Chair and the Vice Chair to help lead that effort? Yeah, we're just trying to. It might be good to have a little roundtable with the members of this committee and the leadership of the Public Safety Committee and the budget set, maybe the Budget Chair with the ambassador to just talk specifically about this topic.
- Benjamin Allen
Legislator
Maybe we can figure something out in August when we come back up here. Yeah, sounds good.
- Thomas Umberg
Legislator
Thank you. And I'll just add, senator, that the IOC also has an interest in the human rights piece as well, and they've been very actively engaged with us on the on kind of the planning and the strategies from our perspective.
- Benjamin Allen
Legislator
A couple things have been popping up. Do you know of, kind of programs in the past, maybe with regards to the Atlanta or the Salt Lake City Olympics or other Olympics where the state has gotten involved with kind of backstopping a program for small businesses?
- Benjamin Allen
Legislator
Or is there any idea along those lines, given the questions you've been getting? I don't personally, but a researcher will get back to you. Okay, all right. And then I guess one question I want to just ask folks. How do we make sure.
- Benjamin Allen
Legislator
One of the challenges I think that we face, and I've spoken to a couple of you about this, is that when requests come from the different government entities, sometimes done with couches and Olympics request, and obviously it's all related to Olympics. Visit California, of course, has its own.
- Benjamin Allen
Legislator
I was thinking about why you'd need to even spend $50 million to sponsor when you're we should all be working together, should be free. I don't know. But or at least there ought to be some way to incorporate. Visit California. Maybe not along par with a corporate sponsor, but there's some coordination.
- Benjamin Allen
Legislator
So you all represent organizations that are rowing in the same direction generally, but you all have different hats and there's tensions that bubble up and different local politics and all the rest.
- Benjamin Allen
Legislator
You know, one of the challenges I think for us is going to be how do we take separate messaging from each of you and how do we make sure it's better coordinated? Because I've gotten, as the chair of this committee, get calls sometimes from others saying, oh, what's happening? Wait, hold on.
- Benjamin Allen
Legislator
I got an Olympics request from the city. You know, this is something from the county. Visit California, but the bid's not. So how do we, how should we? How's everybody working together and how do we figure out a more coordinated messaging and interface with Sacramento on the various needs that exist? I just want to have a talk.
- Benjamin Allen
Legislator
I want to chat about this on a going forward basis. So that it can be that all this interaction can be done in a more coordinated and productive manner.
- Unidentified Speaker
Person
Well, Mr. Chairman, I would say that is a work in progress and it is improving. And I think the creation of my office, General Hoover's arrival, has really given us an opportunity to coordinate in a better way.
- Unidentified Speaker
Person
But it's a continuing challenge because each entity has its own specific needs, and we hope they're going to be consonant and not step on each other but, they are different.
- Unidentified Speaker
Person
The needs that we have as a city are different than what the organizing Committee has and trying to put on the games, for example, or that the county has with regard to public health and so forth.
- Unidentified Speaker
Person
But I want to just tell you how much I appreciate what I take to be an invitation, because I think this committee plays a, could play a very key role in achieving exactly that kind of coordination.
- Unidentified Speaker
Person
And so I think I can speak for all of us in committing to you that we will certainly work with this committee to try to do exactly that.
- Unidentified Speaker
Person
What I would suggest, as, I mean, at the end of the day, it's almost a budgetary ask. How do we align, consolidate, prioritize varying requests amongst varying entities, you know, doing budget in the county's budget. You know, I am as you all are. You know, you.
- Unidentified Speaker
Person
We are accustomed to receiving multiple and sometimes what appears to be conflicting or not in alignment, budgetary requests. And so my recommendation is at some point there is some sort of consolidated document. I won't say uniform, but consolidated. Where we can see here is what the revenue might be.
- Unidentified Speaker
Person
Here are what the needs are by jurisdiction and for what purpose. And here is what we think it will cost, understanding that they are estimates and forecasts which will change over time. But at least in that way, you could have a single document.
- Unidentified Speaker
Person
And again, it doesn't necessarily mean that, you know, it's 100% consonant, but you could have one document that you could refer to over time, and you can see how it changes over time each time we come back before this committee. And I think that's something that we.
- Unidentified Speaker
Person
So that's why I called it a consolidated document. It would be a document with attachments. And so you could have, you know, Mr. Kerkourian's attachment, and you could have General Hoover's attachment, and you can have the county's attachment.
- Unidentified Speaker
Person
And even if it is not 100% crosswalked, that would be a great starting place to figure out where there is alignment. And you would also be able to more readily identify disparate requests like this was not in the document that we saw last, whatever, six months ago. Why is this changing now?
- Unidentified Speaker
Person
So it allows you to be able to identify one offs trends or things that are disparate.
- Benjamin Allen
Legislator
Okay, that's helpful. Yeah. I mean, you know, I think, yeah, this is going to be an area where we're going to have to spend some time. And of course, the asks are different. I mean, I keep hearing from General Hoover, you're not asking for money.
- Benjamin Allen
Legislator
Yeah, but of course our city and county friends are asking for a lot of money, you know, and of course so much of it's Olympics related, but there's also broader infrastructural needs and the infrastructural improvements we make will make the Olympics experience better. And so I think we all understand that. How about from visit California?
- Benjamin Allen
Legislator
What are you looking for from the state beyond massive budget outlays in this area?
- Unidentified Speaker
Person
Yeah, not asking for funding. You know, it's really, I think our ask is broad and just understanding that the benefits of this will be long. Right.
- Unidentified Speaker
Person
And acutely felt during the games in a smaller area of the state, but the opportunity is to really extend that glow effect to the benefit of a much broader region to the state as a whole for many, many years.
- Unidentified Speaker
Person
And to do that, the hospitality businesses that are going to be on the front lines of this effort need, need support in many ways. So, I would just ask that you keep that in mind as the next three years of policymaking goes on.
- Benjamin Allen
Legislator
What are your biggest concerns coming through all of this? You did a great job of outlining what we learned from Paris, but there's.
- Unidentified Speaker
Person
There's certainly, and I would, I would echo earlier comments about remaining highly optimistic, but there's always the risk of, you know, an incident that portrays California in a negative light. That's kind of our biggest thing but, that's something so far outside of our control that we're not expending any resources on it.
- Unidentified Speaker
Person
Much more, much closer to the ground is how can we communicate?
- Benjamin Allen
Legislator
You mean like tensions of the Federal Government or natural disasters?
- Unidentified Speaker
Person
Yes, exactly. Okay. I don't even like to speak the specific natural disasters into existence, but you know, there's obviously that risk, I think much closer to the ground.
- Unidentified Speaker
Person
And things that we can have an influence on are making sure that there's a sufficient workforce for hospitality businesses to staff up for the spike that we know we're going to get both during the games in those regions, but also, as we saw in Paris, probably a spike following the games from people who had deferred trips and those are, those are challenging issues.
- Unidentified Speaker
Person
You know, workforce, workforce availability is a challenging issue on many fronts right now.
- Benjamin Allen
Legislator
Yeah. You can have proposed Senator Durazo and Senator plus one.
- María Elena Durazo
Legislator
Yeah. In a similar way to what the questions were about within the Los Angeles broader region, opportunities for business and certain industries. Are you coordinating that on a statewide level as far as opportunities in other cities throughout California?
- Unidentified Speaker
Person
Yeah, that's really our strategy is how do we take, you know, while the world's eyes are on Los Angeles and there's 13 million ticket holders who are going to be experiencing our beautiful state, how do we maximize their influence while they're here? How do they extend their trip?
- Unidentified Speaker
Person
How do you, you know, let's go to San Francisco, let's go to Yosemite, wherever they might be interested in. And then the longer tail of how do we maximize the benefit? So it's not just to the host venues. Paul, I think you said it.
- Unidentified Speaker
Person
The benefits of this will accrue in a much broader way than just where the events themselves are being hosted. So, Senator Cortese mentioned Super Bowl 50. I'll use that as an example. Right. Obviously right there in Santa Clara new facility.
- Unidentified Speaker
Person
We developed a marketing program featuring Joe Montana and he was road tripping around the State of California to try to show people that hey, this isn't. Don't just parachute in to San Francisco and you know, go to the game and maybe the, the day before, why don't you extend this trip, make it a road trip.
- Unidentified Speaker
Person
And even if you're not coming to the game, the exposure that we're giving to other communities through that marketing campaign was designed to showcase much broader swath of the state to take it from a sporting event to a lifestyle and culture event, if you will, with a much longer tail. So that will likely be.
- Unidentified Speaker
Person
Like I mentioned, our marketing campaign planning is underway for the next six months or so. But that will likely be the overarching strategy for how we try to maximize the promotional opportunities of what's going to be showcased during those games and paraolympic games.
- María Elena Durazo
Legislator
And how and who within the Los Angeles region? Now, how do you coordinate the ideas or the possibilities that different parts of the region have to get people excited, as you mentioned General in advance, leading up to it during the Olympics is, let's just say athletes, right. That are popular in particular sports.
- María Elena Durazo
Legislator
How does that get coordinated with certain areas that want to promote this either way in advance or getting closer or during. There's a difference between them coming up with the ideas to promote. But there are certain things that we don't have access to every single day. So how do you make that happen, Senator?
- Thomas Umberg
Legislator
I think a couple of ways. One is obviously through our sponsors and partners, right? And they are, they will activate in various ways.
- Thomas Umberg
Legislator
You know, ouurrent focus is on helping elevate Team USA as we go into Milano Cortina with the Winter Games coming up in January and February of 2026, and then following right behind that, our own ticketing plan as we go public with that.
- Thomas Umberg
Legislator
And so it's a combination of using our partners to activate, just as you all supported us for our handover transition ceremony and to sell and highlight the Games that are coming and the Games that are just right around the corner.
- Thomas Umberg
Legislator
In terms of the Winter Olympics, what we found is that the Olympic rings and Team USA are incredible, incredibly powerful IP and assets. I mean, people don't necessarily, they're not fans of the NFL, they're fans of, you pick the team. Right? They're not fans of Major League Baseball, are fans of hopefully the Dodgers or the Giants. Right?
- Thomas Umberg
Legislator
I'm a Red Sox fan. I'm a Red Sox fan. I just, for the record, I just, you know, but, but people in the United States are fans of Team USA and that's what we try to highlight and we try to coordinate with the US Olympic and Paraolympic Committee, with our, with our broadcast partner, NBC.
- Thomas Umberg
Legislator
And so those are the kinds of things that you'll see us over the coming days and weeks is start to really celebrate Team USA and making Team USA. And we're in the process of doing that. So that's one way that we do it.
- Thomas Umberg
Legislator
We do it through our social media campaign and our communications team and our marketing team.
- Thomas Umberg
Legislator
And then again, our commercial team is always out there trying to find additional partners at various peer levels to help celebrate and activate on behalf of both California and LA and the county and the region, and then across the nation with Team USA.
- María Elena Durazo
Legislator
That also because we very broadly mentioned our immigrant communities. I mean, we have communities within the region that probably over 100, 150 plus countries that have the largest number of their respective communities in LA County.
- María Elena Durazo
Legislator
And so there's Team USA and our loyalty to Team USA, but there's also an excitement about the teams from their respective countries that excite them as well. And so, you know, we want to use the most that we can to show off and also help spur and move the Olympics forward.
- Thomas Umberg
Legislator
Well, and we do through both the IOC as well as the National Olympic Committees of the 206 countries. So for example, congressman or Councilman McCosker secured the Croatia House in his district because he has a huge, probably the largest population of Croatians living in his district outside of Croatia.
- Thomas Umberg
Legislator
And so there are opportunities like that and we see more and more of those every day. And we try to work with again, those national Olympic committees so that they can see all of the opportunities through the region to find places to celebrate their teams and their athletes as well. Great, good.
- Lola Smallwood-Cuevas
Legislator
I just have one follow up on the, on visit California too, because you said it's not a monetary ask right now, but I'm just curious, what's the capacity to be able to do the traditional sort of international sort of projection of what is happening around the Olympics and California and other places to go and see while here, but also being able to highlight some of these communities and to Senator Durazo's point, the vast cultural richness of LA County itself.
- Lola Smallwood-Cuevas
Legislator
Because I think one of the things that you mentioned in terms of tourism and people coming back to the region is that a legacy is that people can find their cultural home in the west, in our region.
- Lola Smallwood-Cuevas
Legislator
So I'm curious how, how capacity wise, how does that happen for Visit California without having additional resources or capacity to do that? That's one. The other thing I found really interesting about Paris was the social media. They're influencers from the most, you know. Some of them were just really funky.
- Lola Smallwood-Cuevas
Legislator
Goofy, comedic folks to more of the sort of, you know, news of the day and what was happening on the ground and reporting live people that that country knew, which is the 80% of Parisians or French folks from France coming into the Olympics was really. That number was, it was interesting to me.
- Lola Smallwood-Cuevas
Legislator
But I also saw the, like the social media game was pretty intense. So how are we. I see Visit California doing more of the traditional media saturation in terms of commercials and ads.
- Lola Smallwood-Cuevas
Legislator
But how do you get into this new social media space and particularly the real numbers of influencers that we have in California that are remarkable and have very targeted audiences?
- Unidentified Speaker
Person
Yeah, those are across the globe. Those are fantastic questions. Thank you, Senator. Let me start with the capacity question. So our annual budget is about $160 million, 89% of that is focused exclusively on promotional activities. So, 11% for overhead and everything else, which is, which we're very proud of that ratio run a very efficient operation.
- Unidentified Speaker
Person
I think you've heard from the panelists, there's really an embarrassment of riches when it comes to major events across the state for the next several years. And this is part of our routine strategic planning to incorporate these opportunities as platforms to maximize that glow effect that I have mentioned.
- Unidentified Speaker
Person
It is certainly Olympic event is at a different level, a different scale, but the funding the industry provided, funding, we believe, will be sufficient to allow us to continue to maximize that, that reach. There is in marketing, there's a diminishing return, there's an oversaturation point.
- Unidentified Speaker
Person
We certainly have lots of challenges on the global stage right now and lots of work to do to kind of push back on some of the anti-american sentiment that we see. And that will continue to be a challenge that complicates us from a budgetary standpoint. But it is, it is achievable,
- Unidentified Speaker
Person
from our current analysis of the situation. In the digital space, on the influencer side, this particular passion point for me, we have a very robust digital influencer program that we have run for about the past 10 years.
- Unidentified Speaker
Person
You're absolutely right to identify that there are mega influencers here in California, especially concentrated in Southern California, with all of the entertainment industry apparatus that's located there. We have been fortunate to work with A-list.
- Unidentified Speaker
Person
Celebrities of all stripes, many of them Californians or have moved to California, have a special place for California in their heart, and essentially do it for us pro Bono.
- Unidentified Speaker
Person
We have a much more operationalized influencer program at the middle and lower level tiers where influencers who are focused on a specific segment that's important to California's tourism industry industry focus their content. So an example of that would be family travel. Right. There's a robust cohort of influencers who focus specifically on how to travel with a family.
- Unidentified Speaker
Person
And we have worked with people like that, like I said, for well over a decade now. Context, in terms of numbers, we host about 150 influencers in the state every year.
- Unidentified Speaker
Person
That means we bring them here, if they're not already based here, then we show them around, we connect them with partners who are providing experiences and accommodations, et cetera, around the state so that they can take that information and write about it, you know, take video of it, whatever their particular platform is, and share it back with their audience.
- Unidentified Speaker
Person
So that's really the heart of sort of how we've approached the influencer space. It does deliver incredible dividends. From a ROI standpoint, the numbers are quite spectacular. But I think equally as important is the authenticity of that message and the heart that's embedded in that message.
- Unidentified Speaker
Person
And I think it really speaks especially to some of the audience, immigrant audiences, who we consider not a niche audience for California's tourism economy. That is our audience. Right? Those individuals tend to resonate with California's values and approach to life.
- Unidentified Speaker
Person
And we really target people who want to experience not just our theme parks, but to experience our way of life.
- Unidentified Speaker
Person
Thank you. Can I just add Senator Smallwood-Cuevas, I so appreciate that you raised that point about Paris. And I think we just created another opportunity for partnership between the state and the city. In Paris, of course, like here, there was an international broadcast center and the credentialed media from around the world will be welcomed.
- Unidentified Speaker
Person
LA 28 is already preparing to open that center. But the other thing that Paris did was created its own separate broadcast center for non credentialed media.
- Unidentified Speaker
Person
And it was a place where social media bloggers and influencers and small publications that that couldn't get credentials to be actual participants could come in and help to tell the story of Paris and tell the story of the games, but also tell the story of Paris.
- Unidentified Speaker
Person
And we have this incredibly unique opportunity because we are the world's center of social media and also because, to Senator Durazo's point, we have diasporan communities, the largest diasporan community in Los Angeles of probably 30 countries around the world.
- Unidentified Speaker
Person
So we have the unique ability to speak to that cultural richness, speak in a way that's culturally appropriate, language, appropriate for an audience around the world that very few other cities in the world have. And so I think this is an opportunity that we should seize upon.
- María Elena Durazo
Legislator
I'm sorry, I excused myself. But thank you all so much, so much. And to my partner here, thank you.
- Benjamin Allen
Legislator
Thank you. Madam Vice Chair, just one question I wanted to ask about construction projects and just what, you know, we're working on some flexibility in law for Olympics related construction. But I know there's some particular issues on, you know, infrastructural issues at Exposition park and a couple other venues.
- Benjamin Allen
Legislator
Does anyone want to make any comments about the extent to which, you know, you need support from the state in terms of expediting or streamlining construction associated with the Olympics? Things that we should be aware of.
- Unidentified Speaker
Person
Yeah, I will speak briefly to that. We can go into greater depth as appropriate. But as General Hoover mentioned, this is a no build Olympics, which gives us a huge advantage over just about every other city that hosts the Olympics financially. But there still will be temporary facilities that need to be constructed.
- Unidentified Speaker
Person
There will be things that the city itself will need to do in support of the Games that could trigger, for example, have CEQA implications, even though it's not a construction project. And those are the sorts of things that could potentially cause delays in us getting things done.
- Unidentified Speaker
Person
So having appropriate relief from those sorts of delays, whether it's under Coastal Commission regulations or CEQA, in a way that protects all of our environmental interests, but still allows us to get the things done that we need to get done within those, with those short three years that we have left, is going to be very important.
- Benjamin Allen
Legislator
All right. We're working on some things relating to projects at Exposition park with DGS, et cetera. So. But certainly we want to make sure we're working within reason with you to help out with, build out. Thank you. So. Okay. Well, tons of different issues. We jumped around a lot, but I think it speaks to the,
- Benjamin Allen
Legislator
to all the interest that folks here have as to what's going on. So thank you. Thank you for being here. Thank you for being a part of this. We now take public comments. I don't know if there are folks who want to take the opportunity to speak to the panel and speak to us.
- Benjamin Allen
Legislator
Our public comment, Mr. Councilmember, is usually a little more tame than Elliott, but let's invite you guys up to the microphone so you can give you a couple minutes, minutes to speak to the panel and speak to the members.
- Jerry Haleva
Person
Mr. Chairman and members, my name is Jerry Haleva. I am kind of ghost of the Olympics past. I was privileged to be part of the '84 Olympics. My former and late boss, Senator Bill Campbell, chaired the Coliseum Commission during the '84 Olympics. I feel like you, Senator, I love the Coliseum. It's a very, very special place.
- Jerry Haleva
Person
I think that this committee is so crucial, and I'm so grateful to you, Mr. Chairman, for convening it, because as I think you've heard from your panel, this committee can play a crucial role in making sure that there is coordination, something that we did not have the level we wanted in '84, but something that this committee can provide.
- Jerry Haleva
Person
And certainly, with the expertise you've gathered here, I congratulate you and appreciate you.
- Benjamin Allen
Legislator
So you're saying there was not. There wasn't a lot of coordination in the City and the county in '84.
- Jerry Haleva
Person
Despite the fact that the Chairman of the Coliseum Commission was a sitting state senator. The lack of coordination was a factor. We were sensitive to it. Now, Mr. Ubrath had a very different perspective on,on coordination. With all due respect to Mr. Ubrath, it was his Olympics, and this Olympics is definitely not going to be that.
- Jerry Haleva
Person
And this committee can play a critical role in making sure that that level of coordination and transparency exists. I'm so grateful. Thank you. Very much.
- Benjamin Allen
Legislator
Mr. Oliva has been on the board of the Senate's International Relations foundation for a number of years, which sponsors all the protocol, incoming delegations from other countries, and also outgoing.
- Jerry Haleva
Person
And with your tolerance. Mr. Chairman, one of my experiences when I worked at the Legislature for 20 years was we formed the Joint Committee on Fire, Police, Emergency and Disaster Services. We really helped stand up the Office of Emergency Services that allowed for the mutual aid and the coordination.
- Jerry Haleva
Person
And that's the most important thing, is that there's no silos, that this is a coordinated effort. I've learned that from my experience working in the Legislature. And I think this committee will serve great value in the same regard. Thank you. Thank you, Santor. Thank you.
- Christina Di Caro
Person
Thank you, Mr. Chair and members. That's a great segue to my comments. I'm Christina Dicaro, representing a joint effort between California's public television stations and a company called Spectra Rep. We appreciate you holding this hearing and providing us with an opportunity to highlight an issue of importance to the success of the World Cup and the Olympics.
- Christina Di Caro
Person
We believe it's critically important to ensure that there's an all hazards disaster alerting mechanism in place in the state before these events commence. And you've all received a packet from Ed Manning and I on this subject.
- Christina Di Caro
Person
We want to thank Senator Durazo, who led Senate Budget Subcommitee number five a couple of years ago for providing funding for a project that allowed us to create an early earthquake warning project in conjunction with Cal OES, the USGS, our public broadcasting stations and Spectra Rep.
- Christina Di Caro
Person
But now we're in need of funding that would upgrade that great technology so that it's applicable to fires, floods, high wind events, active shooters, et cetera. We see this as an opportunity for the state to have something like this in place before the games commence. You could put this in the athletes village at UCLA.
- Christina Di Caro
Person
You could put this in Levi's Stadium at the World Cup. We've actively been lobbying the Members of the Legislature, been working with several of the members of this committee and so we're asking for your help.
- Christina Di Caro
Person
We know the budget is extremely tight, but we'd love some just some modest funding in an end of session trailer bill for this purpose and look for your support. Thank you so much.
- Eddie Alvarez
Person
Good afternoon. Eddie Alvarez, LAOC Building Trades. I was about to catch a flight and then somebody told me there's a special committee meeting on the Olympics, so I stayed in town. First of all, my former councilman sit in front of me. He can take any shot from anybody at LA City Council, I've seen it in action.
- Eddie Alvarez
Person
He's fine and he chose me as well. And I'm a proud resident of District 26. I just want to say thank you for putting all this together. We look forward to repurposing and whatever we, you know, have to build to build it. Built with a union, skilled and trained workforce throughout.
- Eddie Alvarez
Person
In a lot of these areas that the city's building and others, we have a community workforce agreement/PLA and we really look forward to putting local members to work during these projects. Right. We have in the county, in the city, in metro, all these people that are doing this.
- Eddie Alvarez
Person
We have 50% local hire on these things where we are meeting those goals. And for us, as all of us here, find out how to make sure we make these Olympics the best Olympics we've had ever.
- Eddie Alvarez
Person
It's really proud that we are going to have a big stamp on that through transportation, through building out the SoFi, the Coliseum.
- Eddie Alvarez
Person
So we just want to thank you and any way we can build it and as we repurpose buildings, let's make sure that we're, you know, building these buildings so we can have long term use in the community. Right. We have parking lots, we can, you know, make them into green structures. Right. We're huge on that. Right.
- Eddie Alvarez
Person
I think there was a, you guys spoke on a project at DGS Expo park that we're big fans of. We have Members who live in these communities also. Right. Expo park in that area, it's a Coliseum, you know, south of tha, we have a large membership that lives in that area.
- Eddie Alvarez
Person
So they're going to be not only going to the Olympics, they're going to be building out the Olympics and they're going to be using the areas after that also. So I just want to thank you. We look forward to working with you. I'm glad I didn't get on my flight. I'll catch the next one at 3:35.
- Eddie Alvarez
Person
And I thank you for all the work. We look forward to working with you. Thank you very much.
- Benjamin Allen
Legislator
Thank you. All right, well, that concludes our hearing for the day. I just want to thank our panelists. I want to thank the staff for working so hard on pulling this together and so much more to be done. We're already figuring out some hearings through the rest of the year to continue these conversations.
- Benjamin Allen
Legislator
And at the end of the day, we want to be as helpful as we possibly can. We're really excited about this and look forward to a really strong partnership as we get closer and closer to the Games. So, thank you everybody. We'll adjourn this hearing. Thank you, Mr. Chair.
No Bills Identified