This measure would reaffirm the month of May 2024 as California Tourism Month and would urge the citizens of this great state to support tourism and local businesses by traveling within the state as an act of civic pride.

This measure would reaffirm the month of May 2024 as California Tourism Month and would urge the citizens of this great state to support tourism and local businesses by traveling within the state as an act of civic pride.

This measure would reaffirm the month of May 2024 as California Tourism Month and would urge the citizens of this great state to support tourism and local businesses by traveling within the state as an act of civic pride.

WHEREAS, Tourism has been a consistent driver of Californias economy and workforce; and

WHEREAS, A robust travel industry provides significant economic benefits for California, generating more than $149,000,000,000 in visitor spending in 2023, which exceeds spending in 2019 before the pandemic devastated the industry; and

WHEREAS, Travel has been the foundation of a healthy workforce, serving as one of the largest private-sector employers in California, supporting 1,200,000 jobs in 2023; and

WHEREAS, Spending by travelers benefits all Californians, generating $12,200,000,000 in state and local tax revenue in 2023 to support essential public services and programs; and

WHEREAS, Travel and tourism-dependent businesses and organizations, 89 percent of which are small businesses, are responsible for welcoming visitors from all around the world to explore California and all our state has to offer; and

WHEREAS, Community sentiment research for 2023 showed a majority of Californians recognize tourisms positive impact on tax revenue generation, job creation, and enhanced quality of life; and

WHEREAS, Visit California has collected scientific research on the mental health benefits of play, and now inspires global visitors to embrace California as the ultimate playground; and

WHEREAS, The travel industry faces headwinds from inflation, impeding a full economic recovery; and

WHEREAS, International visitation to California is recovering more slowly because of travel restrictions in some Asian countries and lengthy wait times to obtain United States travel visas; and

WHEREAS, The Legislature in 2016 declared every May as California Tourism Month to celebrate the positive economic impact of tourism in California; now, therefore, be it

Resolved by the Assembly of the State of California, the Senate thereof concurring, That the month of May 2024 shall be reaffirmed as California Tourism Month and the Legislature urges the citizens of this great state to support tourism and local businesses by traveling within the state as an act of civic pride; and be it further

Resolved, That the Chief Clerk of the Assembly transmit copies of this resolution to the author for appropriate distribution.

WHEREAS, Tourism has been a consistent driver of Californias economy and workforce; and

WHEREAS, A robust travel industry provides significant economic benefits for California, generating more than $149,000,000,000 in visitor spending in 2023, which exceeds spending in 2019 before the pandemic devastated the industry; and

WHEREAS, Travel has been the foundation of a healthy workforce, serving as one of the largest private-sector employers in California, supporting 1,200,000 jobs in 2023; and

WHEREAS, Spending by travelers benefits all Californians, generating $12,200,000,000 in state and local tax revenue in 2023 to support essential public services and programs; and

WHEREAS, Travel and tourism-dependent businesses and organizations, 89 percent of which are small businesses, are responsible for welcoming visitors from all around the world to explore California and all our state has to offer; and

WHEREAS, Community sentiment research for 2023 showed a majority of Californians recognize tourisms positive impact on tax revenue generation, job creation, and enhanced quality of life; and

WHEREAS, Visit California has collected scientific research on the mental health benefits of play, and now inspires global visitors to embrace California as the ultimate playground; and

WHEREAS, The travel industry faces headwinds from inflation, impeding a full economic recovery; and

WHEREAS, International visitation to California is recovering more slowly because of travel restrictions in some Asian countries and lengthy wait times to obtain United States travel visas; and

WHEREAS, The Legislature in 2016 declared every May as California Tourism Month to celebrate the positive economic impact of tourism in California; now, therefore, be it

Resolved by the Assembly of the State of California, the Senate thereof concurring, That the month of May 2024 shall be reaffirmed as California Tourism Month and the Legislature urges the citizens of this great state to support tourism and local businesses by traveling within the state as an act of civic pride; and be it further

Resolved, That the Chief Clerk of the Assembly transmit copies of this resolution to the author for appropriate distribution.

WHEREAS, Tourism has been a consistent driver of Californias economy and workforce; and

WHEREAS, A robust travel industry provides significant economic benefits for California, generating more than $149,000,000,000 in visitor spending in 2023, which exceeds spending in 2019 before the pandemic devastated the industry; and

WHEREAS, Travel has been the foundation of a healthy workforce, serving as one of the largest private-sector employers in California, supporting 1,200,000 jobs in 2023; and

WHEREAS, Spending by travelers benefits all Californians, generating $12,200,000,000 in state and local tax revenue in 2023 to support essential public services and programs; and

WHEREAS, Travel and tourism-dependent businesses and organizations, 89 percent of which are small businesses, are responsible for welcoming visitors from all around the world to explore California and all our state has to offer; and

WHEREAS, Community sentiment research for 2023 showed a majority of Californians recognize tourisms positive impact on tax revenue generation, job creation, and enhanced quality of life; and

WHEREAS, Visit California has collected scientific research on the mental health benefits of play, and now inspires global visitors to embrace California as the ultimate playground; and

WHEREAS, The travel industry faces headwinds from inflation, impeding a full economic recovery; and

WHEREAS, International visitation to California is recovering more slowly because of travel restrictions in some Asian countries and lengthy wait times to obtain United States travel visas; and

WHEREAS, The Legislature in 2016 declared every May as California Tourism Month to celebrate the positive economic impact of tourism in California; now, therefore, be it

Resolved by the Assembly of the State of California, the Senate thereof concurring, That the month of May 2024 shall be reaffirmed as California Tourism Month and the Legislature urges the citizens of this great state to support tourism and local businesses by traveling within the state as an act of civic pride; and be it further

Resolved, That the Chief Clerk of the Assembly transmit copies of this resolution to the author for appropriate distribution.

 THIRD READING 

Bill No: ACR 186

Author: Gipson (D), et al.

Introduced: 4/29/24

Vote: 21

ASSEMBLY FLOOR: Read and adopted, 5/20/24

SUBJECT: California Tourism Month

SOURCE: Author

DIGEST:

This resolution reaffirms the month of May 2024 as California Tourism Month and the Legislature urges the citizens of this great state to support tourism and local businesses by traveling within the state as an act of civic pride.

ANALYSIS: This resolution makes the following legislative findings:

1. Tourism has been a consistent driver of California’s economy and workforce. A robust travel industry provides significant economic benefits for California, generating more than $149,000,000,000 in visitor spending in 2023, which exceeds spending in 2019 before the pandemic devastated the industry.
2. Travel has been the foundation of a healthy workforce, serving as one of the largest private-sector employers in California, supporting 1,200,000 jobs in 2023.
3. Spending by travelers benefits all Californians, generating $12,200,000,000 in state and local tax revenue in 2023 to support essential public services and programs.
4. Travel and tourism-dependent businesses and organizations, 89 percent of which are small businesses, are responsible for welcoming visitors from all around the world to explore California and all our state has to offer.
5. Community sentiment research for 2023 showed a majority of Californians recognize tourism’s positive impact on tax revenue generation, job creation, and enhanced quality of life.
6. The Legislature in 2016 declared every May as California Tourism Month to celebrate the positive economic impact of tourism in California.

This resolution reaffirms the month of May 2024 as California Tourism Month and the Legislature urges the citizens of this great state to support tourism and local businesses by traveling within the state as an act of civic pride.

Comments

According to the Author, “As the Chair of the Assembly's Committee on Arts, Entertainment, Sports, and Tourism, I am proud to say that California's Tourism industry is a significant driver of the state's economy, generating a record $150.4 billion in travel spending in 2023. The industry does an amazing job of providing opportunities to workers and businesses, attracting visitors from all over the world, and continues to make California a fun and exciting place to be.”

Related/Prior Legislation

The following are measures related to California Tourism Month:

• ACR 72 (Wallis, Resolution Chapter 98, Statutes of 2023).
• ACR 174 (Boerner, Resolution Chapter 85, Statutes of 2022).
• SCR 46 (Umberg, Resolution Chapter 91, Statutes of 2021).

FISCAL EFFECT: Appropriation: No Fiscal Com.: No Local: No

SUPPORT: (Verified 5/28/24)

California Travel Association

OPPOSITION: (Verified 5/28/24)

None received

Prepared by: Aizenia Randhawa / SFA / (916) 651-1520

5/29/24 14:37:20

**** END ****

ASSEMBLY THIRD READING

ATR Bill Id:ACR 186

Author:(Gipson)

As Introduced Ver:April 29, 2024

Majority vote

SUMMARY

Reaffirms the month of May 2024 as California Tourism Month, and urges Californians to support tourism and local businesses by traveling within the state as an act of civic pride.

Major Provisions

1. The Legislature in 2016 declared every May as California Tourism Month to celebrate the positive economic impact of tourism in California. Since then, tourism has been a consistent driver of California's economy and workforce.
2. A robust travel industry provides significant economic benefits for California, generating more than $149 billion in visitor spending in 2023, which exceeds spending in 2019 before the pandemic devastated the industry.
3. Travel has been the foundation of a healthy workforce, serving as one of the largest private-sector employers in California, supporting 1.2 million jobs in 2023.
4. Travel and tourism-dependent businesses and organizations, 89% of which are small businesses, are responsible for welcoming visitors from all around the world to explore California and all our state has to offer.
5. Community sentiment research for 2023 showed a majority of Californians recognize tourism's positive impact on tax revenue generation, job creation, and enhanced quality of life.
6. Visit California has collected scientific research on the mental health benefits of play, and now inspires global visitors to embrace California as the ultimate playground.
7. The travel industry faces headwinds from inflation, impeding a full economic recovery. International visitation to California is recovering more slowly because of travel restrictions in some Asian countries and lengthy wait times to obtain United States travel visas.

COMMENTS

According to the Author

As the Chair of the Assembly's Committee on Arts, Entertainment, Sports, and Tourism, I am proud to say that California's tourism industry is a significant driver of the state's economy, generating a record $150.4 billion in travel spending in 2023. The industry does an amazing job of providing opportunities to workers and businesses, attracting visitors from all over the world, and continues to make California a fun and exciting place to be.

Arguments in Support

The California Travel Association (CalTravel) writes in support: "California Tourism Month is a time to recognize the industry’s ongoing strength and resiliency. Californians can continue to support local and regional businesses by keeping their travel spending in California. There is power in California civic pride, and together we can continue to support our own economic recovery."

Arguments in Opposition

None on file

FISCAL COMMENTS

No fiscal impact. This resolution is keyed non-fiscal by Legislative Counsel.

VOTES

ASM RULES: 10-0-1

YES: Pacheco, Cervantes, Flora, Friedman, Holden, Jones-Sawyer, Maienschein, Dixon, Ting, Waldron

ABS, ABST OR NV: Low

UPDATED

VERSION: April 29, 2024

CONSULTANT: Michael Erke / RLS. / (916) 319-2800 FN: 0002939

Date of Hearing: May 13, 2024

ASSEMBLY COMMITTEE ON RULES

Blanca Pacheco, Chair

ABPCA Bill Id:ACR 186 (

Author:Gipson) – As Introduced Ver:April 29, 2024

SUBJECT: California Tourism Month.

SUMMARY: Reaffirms the month of May 2024 as California Tourism Month, and urges Californians to support tourism and local businesses by traveling within the state as an act of civic pride. Specifically, this resolution makes the following legislative findings:

1. The Legislature in 2016 declared every May as California Tourism Month to celebrate the positive economic impact of tourism in California. Since then, tourism has been a consistent driver of California’s economy and workforce.
2. A robust travel industry provides significant economic benefits for California, generating more than $149 billion in visitor spending in 2023, which exceeds spending in 2019 before the pandemic devastated the industry.
3. Travel has been the foundation of a healthy workforce, serving as one of the largest private-sector employers in California, supporting 1.2 million jobs in 2023.
4. Travel and tourism-dependent businesses and organizations, 89 percent of which are small businesses, are responsible for welcoming visitors from all around the world to explore California and all our state has to offer.
5. Community sentiment research for 2023 showed a majority of Californians recognize tourism’s positive impact on tax revenue generation, job creation, and enhanced quality of life.
6. Visit California has collected scientific research on the mental health benefits of play, and now inspires global visitors to embrace California as the ultimate playground.
7. The travel industry faces headwinds from inflation, impeding a full economic recovery. International visitation to California is recovering more slowly because of travel restrictions in some Asian countries and lengthy wait times to obtain United States travel visas.

FISCAL EFFECT: This resolution is keyed non-fiscal by Legislative Counsel.

REGISTERED SUPPORT / OPPOSITION:

Support

California Travel Association (CalTravel)

Opposition

None on file

Analysis Prepared by: Michael Erke / RLS. / (916) 319-2800